Do Fly “Work should be enjoyed – not endured.” – Gavin Strange

Gavin Strange is one of those rare, incisive, and inspiring people that so many of us look up to; who literally seems to fizz with energy and ideas, and a palpable love of life and work in equal measure.

Living and working in Bristol as Senior Designer at Aardman Animations by day, by night the designer juggles a multitude of passion projects under the name Jam Factory.

Known for his enthusiasm, diverse projects and do-it-yourself attitude, it came as no surprise when we heard that he had been invited to pen a book for the Do Book Company. Built on a philosophy to ‘share ideas to inspire action’ the release of  ‘Do Fly’ follows Gavin’s turn on stage at the Do Lectures last year and is the 14th title in the Do Book series.

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Having seen Gavin speak about his work at Glug Birmingham, we couldn’t wait to see how his lively, whimsically erratic, humorous style would transcend the stage and into the confines of a short, pocket sized book. ‘Do Fly’ is everything you’d expect and more.

Find your way. Make a living. Be your best self.

Do Fly delivers insight into a unique formula for self-motivation, staying passionate, and striking that often elusive balance between paying the bills and enjoying life to the creative max.

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Gavin is one of those rare, incisive, and inspiring people that so many of us look up to, who literally seems to fizz with energy and ideas, and a palpable love of life and work in equal measure.

Summarised in six short chapters accompanied by little illustrations and photography by Gavin, the book manages to deliver a surprisingly inquisitive insight into how a typical creative mind works; paying particular attention to the challenges of remaining buoyant through failure, the importance of using your passion to feed your motivation, and – I felt – most poignantly, how we can learn to be happy and content, yet remain aspirational and thirsty to never stop learning.

To promote the recent book launch at The Forge in Bristol, Gavin Strange also created a short video promo (above).

Work should be enjoyed – not endured.

Accompanied by inspirational quotes from the likes of Samuel Beckett, Seneca, Elbert Hubbard, Gavin often presents questions or statements that on the surface appear patently obvious – when they’re written down, of course – yet are clearly so easily under-acknowledged or perhaps simply forgotten among the frenetic conventions of everyday life and work.

Throughout ‘Do Fly’ he unravels them, sparking shifts in perspective to make us realise that many of us “creative types” all struggle with similar idiosyncrasies; and use them as catalysts to address our wide range of personal insecurities and enemies such as stress, apathy and fear…to name but a few.

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‘Do/Fly’ is – in short – an induction into the mind of a modern polymath (A term for someone with expertise crossing several different fields…and a term Gavin cites himself as in need of revival!), and an engaging visual experience which is highly persuasive, emphasising the value of learning and taking every opportunity to widen your skillset.

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It’s really important to have regular kickbacks, hiccups and stumbles to give you a sense of reality.

In short, ‘Do Fly’ is a gem of a book – part toolkit, part inspirational and consistently enjoyable, and a must-read for those seeking a thought-provoking insight into the way creatives work.

‘Do Fly – Find your way. Make a living. Be your best self‘ is available to buy via Do Books, priced £8.99.

dobooks.co | jamfactory.com

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Posted on May 6th, 16 by | Twitter: @inkygoodness

Adam joined Inkygoodness in 2016 and is now a director of the company, working closely alongside founder and creative director Lisa Hassell. He is one of the main contributors to the site, and as editor-in-chief, the first point of contact for artist submissions.

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