Follow Friday: Coucou Suzette

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

French illustrated accessory brand Coucou Suzette’s colourful feed presents a masterclass in how to create a bright and engaging business Instagram account.

Coucou Suzette was originally started whilst it’s founder Juliette was studying at l’Ecole Boulle in Paris. During her studies, Juliette visited Japan where she fell in love with all things kitsch which has since had an ever-present influence upon her work. Juliette’s business began only selling jewellery but quickly grew to encompass everything from socks to phone cases.

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

One of our favourite shots from Coucou Suzette’s colourful Instagram feed

As the company has grown, Juliette has sent boobie rings and burger pins all around the world. Part of it’s global reach has been down to the brand’s strong social media presence which includes an 80K strong following on Instagram.

For any online brand, continually showcasing their products in a new and engaging way is a challenge. Coucou Suzette keeps things fresh by showcasing their wares in a multitude of aesthetically pleasing ways. Posts range from perfectly positioned patterns made up of enamel pins to hands filled with the Coucou’s classic iconic boobie ring.

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

A snap of Coucou Suzette’s eye ball socks by @afashionnerd

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

A handful of eye pins by Coucou Suzette

Colour is kept consistent throughout Coucou Suzette’s feed. A bright grid with an uplifting feel to it is created using an array of pastel tones.

Greg McIndoe
When scrolling through Instagram first thing in the morning – as so many of us do – it’s hard not to be perked up when you come across one of Juliette’s posts. Nothing sets you up for the day better than a cheeky bit of illustrated nudity.
Whilst it remains a selfie-free zone, the Coucou Suzette feed still feels personal to it’s creator. Green Halloween-themed donuts, intricately painted nails and cats with patch-lips all fit perfectly with the brands quirky aesthetic. Every snap shows the witty sense of humour the company was built with.
Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

T-shirt design by Coucou Suzette

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

A giant colourful meringue shared on Coucou Suzette’s feed

Juliette also uses the space to announce new collaborative projects and ranges. So far, collabs have ranged from eye-covered trainers to cherry-emblazoned underwear. Each has added a new string to Coucou Suzettes playful bow.

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

Neighbour pin by Coucou Suzette (€11)

Juliette’s story of how she came up with the idea for her business has to be one of my all time favourites.

Greg McIndoe

It started with Juliette posting a picture of a boobie ring she had made for a friend on Instagram. The response was so positive that that Coucou Suzette was immediately born and began to snowball into the colourful brand we see today. The story is particularly brilliant as it shows how positive and powerful social media can be. Also there is a lovely sense of closure in the fact that Juliette is now using the platform which inspired her business to spread the inspiration even further with her pastel-toned snaps.

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

Some boobie cupcakes baked by Coucou Suzette’s creator

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

Coucou Suzette always display their items in creative ways

Coucou Suzette, pins, patches, design, creative business, shop independent, art, illustration

Intricate nail art by Coucou Suzette’s founder

instagram.com/coucousuzette

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Posted on Nov 17th, 17 by | Twitter: @HeadlessGreg

Headless Greg is the pseudonym of Scottish illustrator Greg McIndoe. Often found hunting for creative ideas and inspiration online and in books and magazines, he joined Inkygoodness in 2014 as a regular columnist.

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