Follow Friday: Coucou Suzette
French illustrated accessory brand Coucou Suzette’s colourful feed presents a masterclass in how to create a bright and engaging business Instagram account.
Coucou Suzette was originally started whilst it’s founder Juliette was studying at l’Ecole Boulle in Paris. During her studies, Juliette visited Japan where she fell in love with all things kitsch which has since had an ever-present influence upon her work. Juliette’s business began only selling jewellery but quickly grew to encompass everything from socks to phone cases.
As the company has grown, Juliette has sent boobie rings and burger pins all around the world. Part of it’s global reach has been down to the brand’s strong social media presence which includes an 80K strong following on Instagram.
For any online brand, continually showcasing their products in a new and engaging way is a challenge. Coucou Suzette keeps things fresh by showcasing their wares in a multitude of aesthetically pleasing ways. Posts range from perfectly positioned patterns made up of enamel pins to hands filled with the Coucou’s classic iconic boobie ring.
Colour is kept consistent throughout Coucou Suzette’s feed. A bright grid with an uplifting feel to it is created using an array of pastel tones.
Juliette also uses the space to announce new collaborative projects and ranges. So far, collabs have ranged from eye-covered trainers to cherry-emblazoned underwear. Each has added a new string to Coucou Suzettes playful bow.
Juliette’s story of how she came up with the idea for her business has to be one of my all time favourites.
It started with Juliette posting a picture of a boobie ring she had made for a friend on Instagram. The response was so positive that that Coucou Suzette was immediately born and began to snowball into the colourful brand we see today. The story is particularly brilliant as it shows how positive and powerful social media can be. Also there is a lovely sense of closure in the fact that Juliette is now using the platform which inspired her business to spread the inspiration even further with her pastel-toned snaps.