Fresh identity for Larmer Tree Festival by Fiasco Design

Bristol-based Fiasco Design has produced a new visual identity for the Larmer Tree Festival.

Touted as the “the happiest, friendliest, quirkiest festival in the land,” Larmer Tree Festival ran earlier this month from 13 – 17 July.

Fiasco Design selected a distinctive dark teal-green palette, populated by the lively silhouettes of revellers, animals, hot air balloons and flora rolled out on posters, a programme and website.

LTF_Flyer_2Carefully placed accents of orange for fairy lights, bunting and a sunset offer contrast and help bring the woodland festival vibe to life. The identity is tied together by a silhouetted peacock motif.

“When we went to visit the Larmer Tree Festival grounds we knew right away what they needed. This project has been a huge team effort and we’re proud we’ve brought the hands-on, home-grown Larmer Tree approach to every aspect of the identity,” says Fiasco Design co-founder and creative director Ben Steers.

We felt that the Larmer Tree Festival branding had lost the intrigue and home-grown quirkiness of this charming festival.. we created a new identity that is always “looking-in” through illustrated garden scenes.

For this full rebrand they worked with illustrator Gill Chantler to capture the eccentric Britishness of the gardens. With her cheerfully choppy style, Gill brought the hands-on, home-grown Larmer Tree approach to every aspect of the identity

Larmer Tree Festival, founded 26 years ago, takes place at Cranbourne Chase in the southwest of England.

LTF_Flyer_1 LTF_Loader

Source: It’s Nice That.





Posted on Jul 21st, 16 by | Twitter: @lisahassell

Founder and director of Inkygoodness, Lisa currently heads up sister agency WE ARE GOODNESS, a Birmingham based artist management and creative consultancy, representing a diverse roster of artists globally.

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