Fresh identity for Larmer Tree Festival by Fiasco Design

Bristol-based Fiasco Design has produced a new visual identity for the Larmer Tree Festival.

Touted as the “the happiest, friendliest, quirkiest festival in the land,” Larmer Tree Festival ran earlier this month from 13 – 17 July.

Fiasco Design selected a distinctive dark teal-green palette, populated by the lively silhouettes of revellers, animals, hot air balloons and flora rolled out on posters, a programme and website.

LTF_Flyer_2Carefully placed accents of orange for fairy lights, bunting and a sunset offer contrast and help bring the woodland festival vibe to life. The identity is tied together by a silhouetted peacock motif.

“When we went to visit the Larmer Tree Festival grounds we knew right away what they needed. This project has been a huge team effort and we’re proud we’ve brought the hands-on, home-grown Larmer Tree approach to every aspect of the identity,” says Fiasco Design co-founder and creative director Ben Steers.

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We felt that the Larmer Tree Festival branding had lost the intrigue and home-grown quirkiness of this charming festival.. we created a new identity that is always “looking-in” through illustrated garden scenes.
LTF_Poster_1

For this full rebrand they worked with illustrator Gill Chantler to capture the eccentric Britishness of the gardens. With her cheerfully choppy style, Gill brought the hands-on, home-grown Larmer Tree approach to every aspect of the identity

Larmer Tree Festival, founded 26 years ago, takes place at Cranbourne Chase in the southwest of England.

LTF_Flyer_1 LTF_Loader

Source: It’s Nice That.

 

 

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Posted on Jul 21st, 16 by | Twitter: @lisahassell

Founder and director of Inkygoodness, Lisa currently heads up sister agency WE ARE GOODNESS, a Birmingham based artist management and creative consultancy, representing a diverse roster of artists globally.

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