We Like: ‘To The Girls’ A new charity collaboration by Grand Matter
Discover Grand Matter's charitable collaboration 'Girl Up' which aims to empower young girls.
‘To the Girls’ is an empowering digital sticker pack aimed at girls and young women, showcasing 34 designs by a selection of artists from the roster of agency Grand Matter. Profits from downloads are donated to Girl Up, a UN Foundation initiative.
‘Girl Up‘ is a charity committed to uniting girls around the globe to affect change in the world and take action. They aim to encourage discussions around themes such as self-confidence and empowerment. Phrases such as “free the nipple” and “my body my choice” were briefed to the participating artists. The final collection featuring a mix of playful and positive stickers, designed by Alice Bowsher, Owen Gildersleeve, Saskia Pomeroy, Toby Triumph and Alec Doherty.
Alice Bowsher’s playful illustrations encourage body confidence. Owen Gildersleeve’s stickers share the message that “pussy grabs back” in a much more graphic way. The entire collection was designed in a colour palette of pastel pink, fiery red and navy blue and is available exclusively on the Apple Store here.