Join us for our Summer Group Coaching Programme – Apply Now!

New and improved for 2021, we're excited to launch the fourth installment of our group coaching programme for illustrators this Summer!

Returning Summer 2021, our popular six week group coaching programme is designed to kick start your personal and professional development in the illustration industry.

Open to recent graduates, emerging illustrators or those who are looking to change their career path. Whether you’re feeling stuck, have lost your confidence or just need some valuable insight – this is for you!

Apply now »

There are just FIFTY SPACES available for our upcoming coaching programme starting in mid July 2021 – these spaces are strictly on a FIRST COME FIRST SERVED basis.

Deadline to apply EXTENDED to midnight on Thursday 15th July.

Our brand new programme runs like this:

– Six week programme

– 1 hour live group zoom call per week (see what’s covered below)

– Live interaction each session

– Weekly challenges to get you moving!

– Small groups of no more than 10-15.

– Group makeup tailored to be the best possible fit for you and your creative practice

– Early access to our brand new Inkygoodness membership community – launching Summer 2021

NEW for July 2021: Industry Zoom Q&A’s with leading creatives & illustration commissioners!

Sounds great! Take me to the application form »

What we will cover:

W1 – Personal Development – Building a successful career as an illustrator requires more than just talent. You need determination, drive and bags of energy! Getting into healthy habits to nurture your mental and physical health and wellbeing is essential. In our first session you’ll learn how.

W2 – Illustration Markets – Demystifying the world of commercial illustration. In this session we will provide an overview of the various markets for illustrators – from editorial work to education; advertising, licensing, publishing, branding and much more!

W3 – Portfolio Toolkit – Develop your style and build a body of work you can be proud of! We’ll be setting you industry standard creative briefs to challenge you and push you out of your comfort zone.

W4 –  Curating Your Work – Tips and advice on how to present your work online! Discussion around portfolio platforms vs. your own website; common mistakes – do’s and don’ts – and how to curate a stand out PDF portfolio to reach out to different clients.

W5 – Self Promotion – Essential skills for promoting your work, building credibility and raising your profile; and key tips around self promotion, networking and collaboration. You’ll get clarity on what works – and what doesn’t – and build your confidence in the process.

W6 – Getting Hired – You’ve developed a killer portfolio – but you’re still not winning client work because you don’t understand pricing, networking or how to sell your work. This session will provide tips you can action immediately to attract clients and new opportunities.

+ BONUS SESSION – Feedback – Honest feedback on your progress and a key opportunity to ask your questions in our final session. Practical tips and an overview of your next steps on your journey as an illustrator. *Option to book a 1:1 feedback session at a reduced fee.


This six week programme is priced at £199.*

Class Schedule

Group Coaching starts w/c 18th July, with morning and evening sessions available on a Wednesday & Thursday to suit differing schedules and timezones. All sessions will be recorded.

Apply Now »

*Payment plans available.

Industry Zoom Special Guests

We’re excited to confirm our first special guest for this Summer’s programme: one-man studio Hedof, run by Dutch illustrator Rick Berkelmans. His striking illustration work is a thoughtful, well balanced composition full of candy coloured sceneries, suspicious characters and wonky shapes that reflect Rick’s positive attitude.

He’s worked across illustration markets including numerous magazines, products, advertising campaigns, installations and huge walls, all over the globe – working for clients including Nike, Google, Heineken, Facebook and Red Bull to name a few. Rick will be joining us for an exclusive Zoom to share the story behind his prolific career; share tips and advice on finding your niche, working with brands, and the importance of self initiated projects.

We feel very lucky to have him join us for Group Coaching and hope you’re as excited as we are!

Take me to the application form »

Participant testimonials

“It was amazing meeting everyone, making connections and having some exchange with all the other fellow illustrators! The course overall was super motivating and inspiring and helped me with knowing where I want to go with my illustration career.”

Sandy – Illustrator

“Like many creatives, I am generally nervous to approach agents and companies for commissions, but Lisa has broken the process down to ensure that all aspects of self- promotion are covered.  I know that by the end of the programme, I will have created a cohesive promotional package and a sense of confidence in what I have to offer.”

 Nat – Freelance illustrator

“This course has exceeded my expectations and has pushed me to be more proactive with weekly homework tasks to keep me moving. I feel that in the past few weeks we’ve covered more than my university course ever did when it comes to the business and marketing side of illustration.”

Hannah – Graduate

“I loved the programme, and found the portfolio sessions most useful – following Lisa’s advice helped me get a commission!”

Ellie – Illustrator

Please remember these spaces are first come, first served and no more will be added.

We look forward to reading your application!


About our founder

Lisa Hassell is a creative consultant, public speaker, design writer and founder of Inkygoodness, an organisation focused on championing emerging illustration talent. Founded in 2010 on a shoestring, Inkygoodness now has a global audience of 60k, made up of design students, creative graduates and young professionals. Previously she ran WE ARE GOODNESS, a creative consultancy and illustration agency representing a diverse roster of international artists.

As an artist agent she has worked with art buyers, advertising agencies and design studios to deliver illustration to clients like Google UX, Google Play, Facebook, The Guardian and New York Magazine. As a design writer her words have appeared in Creative Review, Digital Arts, IdN and Computer Arts magazine, covering topics on creative business, illustration and graphic design, and reporting on emerging trends and sharing industry insight. She has also contributed content to published books ‘Becoming a successful graphic designer’ (Bloomsbury, 2017) and Design{H}ers, (viction:ary, 2019).

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Posted on Jun 7th, 21 by | Twitter: @lisahassell

Founder & director of Inkygoodness, Lisa is a published writer and arts journalist, focusing on creative business, graphic art and illustration and design education. Her words regularly appear in Computer Arts, Creative Bloq, Digital Arts and IdN.

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