Illustrated Merchandise: A Six Week Course in Making & Selling – Enrol now for September »

Spaces are now on sale for our Illustrated Merchandise: Making & Selling for Illustrators - a six week course for artists & illustrators!

Whether it’s prints, original art, apparel, pin badges, stationary, merchandise or all of the above – if you’re passionate about making and selling your own products you’re in the right place!

Brought to you by Inkygoodness, this six week course will not only guide you through the design process of applying your designs onto products, we’ll also cover the essential skills you need to turn your side hustle into a money making revenue stream; identifying affordable ways to make your own products and effective ways to sell online for maximum profit.

Looking for our May 2023 course? Head here!


Delivered over six weeks, the course includes x8 workshops, with each class focused on a different aspect of making and selling your own products, there are just FIFTY SPACES available for this new six-week course scheduled for mid September 2021.

Each class will be divided into quick fire presentations, group breakout rooms, workshop challenges and live Q&A. Sessions are delivered by Inkygoodness founder Lisa Hassell and supported by our new membership platform.

Illustrated Merchandise: Making & Selling for Illustrators

What we will cover:

WK.1 – Finding Your Niche

  • Intro to the course and what we will be covering
  • Understanding the market
  • Finding your niche
  • Building your illustration brand
  • Research and planning

WK.2 – Product Design

  • Design & development
  • Making your products
  • Testing the market
  • Finding good suppliers
  • Packaging basics

WK.3 – Pricing & Profit

  • Understanding product ladders and why you need them
  • Master the art of pricing
  • Diversify your income
  • Wholesale vs. selling independently (online and markets)

WK.4 – Online Store Logistics

  • eCommerce Basics
  • Product photography workshop
  • Order fulfilment & shipping
  • Payment options guide
  • Best apps to save you time!

WK.5  – Selling & Marketing

  • Online marketplaces and print on demand
  • How to sell your wares
  • Social media tips & tricks
  • Building a customer base
  • Marketing toolkit

WK.6  – Licensing

  • Licensing your designs
  • Working with agencies
  • Create a collection to sell in

+ BONUS Session: Instagram Reels

  • Master the art of Instagram reels with our mini workshop + creative prompts to attract more customers!

+ BONUS Session: Countdown to launch!

  • Plan your online product launch with our easy step by step guide plus early access to our online membership community to meet other artists, illustrators and makers.

Our six week course is priced at £199

Industry Zoom Q&A’s

And thats not all! As an added extra we are hosting a weekly industry zoom session every Wednesday with leading industry designers and illustrators, each specialising in a different area of the market – from surface pattern design to licensing and collaborating with brands. Each week we will hear their stories of buidling a successful creative business, alongside some of their closely guarded secrets to thriving in this competitive industry.

Confirmed Speakers – Claire Ritchie

Brisbane based Artist Claire Ritchie creates print-focused art prints, wall hangings, home wares, stationary and original artworks.  Known for handcrafted art that’s thoughtfully made and inspired by fun, nostalgic shapes and colours, her use of pattern and saturated colour is inspired by nature and her wish to add something positive and uplifting to the world – whether that be as an original painting, wall hanging, art print, pillow, kitchen towel, accessory or greeting card.

We’ve been huge fans of hers since we stumbled across her incredible paintings on Instagram and we are absolutely delighted to have her on board for our course. Claire will be hosting an exclusive Zoom session on sustainable design and building a creative business with passion.  A must-watch!

Confirmed Speakers – YUKFUN

Founded in 2014 by design duo Lucy Cheung and Patrick Gildersleeves, who met at Leeds Met University studying art & design, the creative duo currently work from their home studio in Portslade-by-Sea on the south coast of England. Their distinctive brand of bold, playful illustration, screen prints and clothing draws on a colourful spectrum of inspiration, from Chinese folk art, Japanese woodcuts and textiles to their shared love of animation, packaging and posters. Lucy and Patrick are especially focused on having a strong voice against racism and anti-Asian sentiment in the time of COVID-19.

Their list of clients include Intercom, Maraid Design, Linktree, The Whistler, The V&A, Seed Magazeen, Anorak magazine and Bucketfeet.

Confirmed Speaker – Kim Sielbeck

Our first special guest is Kim Sielbeck, an illustrator, painter, and surface designer. Her colorful, fun illustrations can be found on packaging, clothing, in magazines, and on murals throughout the world. She was born in Alaska, and is greatly influenced by her few years living in Hawai’i as a child, and moved back in 2017 after eleven years in New York City. Kim recently eloped (mid-Pandemic!), and now spends most of her time in southern California.

When not drawing, Kim travels to new places far and wide, enjoys long walks, makes friends whenever possible, plays guitar (check out her old band Puppies), reads, and tries to start dance parties in her living room. Her work has been commissioned by Microsoft, Vans, Propercorn, LUSH &  Time Magazine amongst others.

Join Illustrated Merchandise now » | Enrol with PayPal »

Illustrated Merchandise runs 22nd September – 27th October 2021. Course includes x 8 classes of 1.5 hrs, delivered over 6 weeks + industry Q&A sessions and weekly challenges. Participants will have the option of joining a class on a Wednesday morning at 10.30am BST or Thursday evening at 6pm BST. More details to be provided on booking.

About your teacher

Lisa Hassell is a creative consultant, public speaker, design writer and founder of Inkygoodness, a global community focused on connecting, inspiring and developing artists and creative businesses.

Founded by Lisa Hassell in 2010, Inkygoodness curate events and exhibitions, host regular design talks, run courses, workshops and coaching programmes for emerging and professional creatives. With a focus on personal and professional development for artists and illustrators, Inkygoodness is committed to engaging with emerging talent, sharing knowledge, offering support and cultivating a creative community for artists and illustrators to connect and thrive.

Previously she ran WE ARE GOODNESS, a creative consultancy and illustration agency representing a diverse roster of international artists.

As an artist agent she has worked with art buyers, advertising agencies and design studios to deliver illustration to clients like Google UX, Google Play, Facebook, The Guardian and New York Magazine.

Inkygoodness offer regular portfolio crits, pricing workshops, masterclasses and 1:1 coaching for artists and illustrators. Join our newsletter or get in touch to find out more.

Follow Lisa on Instagram


Posted on Aug 15th, 21 by | Twitter: @inkygoodness

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