Join our 28 Day Packaging Illustration Challenge – Starts 6th November!

Here’s our answer:

A 28-Day Challenge to Create Your First (Or Next) Packaging Illustration

Our 28 Day Packaging Challenge offers you an unparalled opportunity to work alongside global creative agencies, get live feedback from creative directors; deepen your understanding of how the briefing process works on commercial projects; produce incredible work with the support and guidance of our mentors, learn from experts in the illustration industry AND level-up your illustration portfolio even further!

Enrol with Stripe for £199 »

Doors now open until Friday 10th November. First briefing on Tuesday 7th November!

This 28-Day Challenge will kickoff on Monday 6th November and will include:

Prizes. We’re going to bring in prizes to provide even more focus and motivation for you to complete TWO Packaging Illustration Briefs.

Challenge Programming. Over the course of 28 days, we’ll provide a step-by-step structure for how to tackle a Packaging Illustration project, from creative brief to research; concepts, client feedback, artwork and delivery!

Daily Check-Ins. If you’ve had a chance to join Inkygoodness for any of the courses or workshops we’ve run in the past, then you know how valuable these check-ins are going to be. Think about them as a “daily accountability” to keep you on track.

Weekly Break-Out Rooms. Meet and connect with other members each week to share progress, troubleshoot and get feedback.

Masterclasses + Q&A. Meet leading illustrators and art directors. Learn from industry professionals about the creative process involved and get your questions answered!

Final Showcase. Share your final illustrations with the group in a Zoom session hosted by your mentor Lisa at the end of the challenge.

Bonus Briefs. We’ll also bring you a few extra surprises along the way!

And, as always, you’ll be part of a supportive community of fellow artists and illustrators on the same path to grow and develop their creative skills.

This Challenge is perfect for Illustrators who:

  • Want a little extra support, motivation, and focus as you find your creative voice and develop your portfolio.

  • Love being a part of a smaller group or community as you take on things that may feel a bit challenging or overwhelming.

  • Are motivated by deadlines or a little friendly competition.

Let’s dive into the details. Got questions? Check out our FAQ here.

Enrol in one-click now

Whatever you’re doing with your portfolio development right now, it’s too important to let it slide! Inkygoodness challenges give you an unrivalled opportunity to test your skills on industry level creative briefs set by leading digital agencies.
Our masterclasses will lift the curtain on the creative process as we unpack campaign work for global brands Giass, Pacific&Co, Bright Brewery, Chilly’s, Tsuno and Campos presented by illustrators commissioned to deliver unique packaging design – giving you unparalled access to the secrets behind their studio practice!


Our next 28-day creative challenge will run from Monday 6th November – Friday 1st December 2023.

Prizes, Prizes & More Prizes

Why are we offering prizes for this Challenge?

Because, for some of us, the extra nudge of an external reward may be just the push we need to focus or perhaps take the next step we’ve been putting off.

Whatever you’re doing with your portfolio development right now, it’s too important to let it slide, so we’re incentivising you further with the following prizes.

  • 1st Prize. For the first Illustrator who completes all TWO Packaging Illustration Briefs to the best of their ability and hits our weekly deadlines, we’ll provide a lifetime membership to Inkygoodness Collective (priceless value!) + a £150 Apple Giftcard.
  • Top 5. For the next 5 Illustrators to hit the brief, we’ll provide a spot on the next run of Make Your Mark in September 2024 + a 1 year membership to Inkygoodness Collective.
  • Art Directors Award. For outstanding creative work produced during the challenge, Wonderkind will each choose TWO artists who have completed all their projects to award a paid commission within 12 months (1st prize); and a 1:1 Portfolio Crit (2nd prize). Rhythm Studio will be awarding TWO mentoring sessions; and Vault49 will offer FIVE artists an opporunity to present their work to the creative team in the new year. All sessions will be hosted online.
  • Illustration Award. Our Masterclass speakers will also choose THREE outstanding artists for 1:1 Portfolio Crits at the end of the challenge!

Masterclass Speakers

Let’s meet your mentors!

Masterclass Speakers: Good Wives & Warriors – Illustrators & Artists

Becky Bolton and Louise Chappell formed their creative partnership after meeting at Glasgow School of Art. Their experimental painterly and collaborative approach to illustration and installation has led to exhibitions on just about every continent and projects with Adidas, MTV and Comme des Garcons.

Good Wives & Warriors will be hosting an in-depth Masterclass on Thursday 9th November to discuss the evolution of their creative practice; presenting case studies of packaging projects for global brands such as Ren, Crabtree & Evelyn, Luxlo Gin and others, alongside unpacking their artistic approach on large scale murals and ad campaigns.

GWAW strongly believe in visual art being accessible, meaningful and visually appealing and they try to make art works that are generous in detail and content so that the viewer can find new things every time they look at the artwork, whether it be an ink illustration or a large scale wall mural.

We’re thrilled to have Becky & Louise on board and can’t wait to discover more about their prolific career to date – and get their insight, tips and advice for emerging artists and illustrators!

Represented by Central Illustration.

Kicking off with our first Packaging Illustration Masterclass on Thursday 9th November, Becky and Louise will will discuss working together and developing their illustration skills as a creative duo, and run through some of their biggest projects to date, before we explore their handcrafted approach to art and illustration – and how their work tells brand stories.

We will get insight on their creative process for three packaging projects including work for Kiehls, Crabtree & Eveyln and Absolut Vodka, followed by a Q&A!

Masterclass Speaker: Marco Oggian – Art Director / Multidisciplinary Designer

Marco Oggian is an Italian Art Director & Multidisciplinary Designer. Often using simple shapes and bright colors to highlight critical, controversial and social issues, his creations have featured prominently in many iconic moments in recent years. From criticism of the Syrian war to the Black Lives Matters riots in 2020 June.

Marco has had the opportunity to broaden his artistic horizons by collaborating with big-name entities such as Nike, Zara, Apple, Vogue, Samsung and Campari among others. His works have been published in more than 40 books on design, branding, illustration and typography and some projects are exhibited in galleries in cities such as Paris, Barcelona, Berlin, London, Milan, Seoul, Turin and Tokyo.

Marco is the founder of BRUTTO and represented by POCKO agency.

In our exclusive Packaging Illustration Masterclass on Wednesday 22nd November, Marco will present a variety of personal and client projects, taking a deep dive into his creative process for branding and packaging design for clients such as Giass and Chilly’s.

Masterclass Speaker: Lynn Bremner, Illustrator

Born in Scotland and now based in Melbourne, Australia Lynn Bremner illustrates bold and colourful images with strong characters, off beat colour palettes and dynamic compositions. She loves using her fun illustrations as a way to spread inclusiveness and positivity.

Lynn studied photography at Gray’s School of Art in Aberdeen, Scotland and draws on her knowledge of photography when creating her strong compositions and choosing impactful and offbeat colour palettes. Lynn went back to study Illustration at Melbourne Polytechnic in Melbourne, Australia which equipped her with tools and skills for commercial illustration and now works as a full time freelance illustrator.

Lynn has collaborated with a host of exciting brands such as Rebel Girls, Nike, Harper Collins, Vistaprint and Campos Coffee and has worked on packaging, books, murals, editorial illustration and animation.

In her Packaging Illustration Masterclass, Lynn will share her creative development as an illustrator and the technical process behind projects for Bonehead Brewing, Tsuno, and Campos, alongside diving into her passion projects and go-to design tools, and share her tips and tricks for working in packaging design.

See below for session details & timings for the 28 Day Challenge.

Art Directors – Creative Briefs, Mentors + Award Judges

We’ve also invited two leading design and digital agencies on board to set illustrators taking part in the challenge a creative brief! We will drop one brief every other week throughout the challenge – and you’ll have 10 days to turn it around.

With live workshops, group sessions and industry talks along the way, our 28 Day Challenge offers you an unrivalled opportunity to get your work in front of art directors whilst working on a live brief.

Each of our art directors will judge the submissions at the end of the challenge and shortlist TWO artists for a paid editorial commission OR 1:1 Porfolio Crit later this year.

Let’s meet the creative directors & designers supporting the challenge!

Rhythm Studio (UK)

Rhythm Studio are a Bristol-based design studio founded by designers Luke Ferrans and Andy German. With a background in music and combined 10+ years experience at creative agencies such as Outlaw, Bulletproof, Taxi Studio and Sunhouse, the pair jumped ship to launch their own agency in 2021.

Past clients include Wave Games, Quorn, To The Moon & Snack, Colgate & Beer Neccessities.

Rhythm help people, brands and change-makers connect with their crowd though design, branding, packaging, thinking and illustration.

They’re a small team, but they make a lot of noise! | @_rhythmstudio_

Wonderkind Agency (USA)

Wonderkind is an Austin-based creative studio housing design, photo, and marketing creatives. They work with food and beverage clients to challenge trends in the digital landscape, creating brand identities that are novel and drive consumers to join each unique world our brands present.

Wonderkind founders Elle De Freitas and Cally Burgett met in Austin, and in 2019, they were both ready for a career change. De Freitas had been working with wellness CPG brands with sales, events, and marketing, and Burgett had fallen in love with packaging and design from her decade in the wine business.

They initially conceived the agency as one focused on consulting brands on their social media presence. The concept broadened to include more creative services like branding, packaging, and photography, and three months after launching, Wonderkind landed its first client.

We will be joined by Cally Burgett, Co-Founder & Creative Director and Emma Gould, Design Project Manager at Wonderkind on the challenge who will be imparting their expertise, insight and creative direction to support our students on delivering one of two packaging illustration briefs! | 

Vault49 (UK / USA)

“Vault49 was founded by two screenprinters and street artists 21 years ago. Illustration has always been part of our DNA, and it’s a creative discipline that continues to be championed throughout our work with brands including Guinness, Baileys and Pepsi today.

We’re really excited to partner with Inkygoodness to support the next generation of creative talent, sharing our expertise on how to use illustration in brand design to inspire their future careers, but also for them to inspire us.”

– Jonny Bateman, Creative Director at Vault49.

Vault49 will be awarding five artists on the challenge a 1:1 mentoring session in the new year!

Meet the team

Jonny Bateman, Creative Director //

With a background in art direction and graphic design for some of the world’s biggest food and beverage, FMCG, QSR and lifestyle brands, Jonny leads Vault49’s London studio as Creative Director.

Placing a strong emphasis on mentoring and personal development, Jonny is passionate about creating a supportive and collaborative culture for his growing team, and for young creatives starting out in their careers.

Tom Macpherson, Associate Creative Director //

Off the back of a successful career as an illustrator, Tom has grown into an experimental, multi-disciplined creative who can turn his hand to any brand challenge and design-led execution.

With his dedication to craft and eye for detail, Tom has driven the agency’s screenprinting initiatives, and led several mural painting and installation projects alongside his work on 360 brand campaigns and packaging design projects.

Beth Wheatley, Design Director //

After a trip to Vault49’s NYC studio with her fellow Falmouth University students, Beth joined the team as an Intern in New York in 2017. Beth has worked her way up to Design Director and currently leads Vault49’s work as Global Design Agency of Record for Baileys, with a strong emphasis on 360 brand experience and illustration-led design.


What to expect

Rhythm Studio and Wonderkind are preparing creative briefs tailored for the challenge. Their live feedback and guidance will help you create your best work. At the end of the challenge, Wonderkind will award a creative commission opportunity and 1:1 portfolio crit to two artists—one as the winner, the other as the runner up.

The commissioned winner will work with one of the agency’s clients on a live brief (within the next 12 months). As the runner up, you’ll receive a thorough 1:1 mentoring session / portfolio review with the creative team to help you develop your professional practice further.

Rhythm Studio will also offer two mentoring sessions; and Vault49 will be selecting five artists for mentoring sessions.

Each agency awards promise unique opportunities for creative development.

Alongside this everyone taking part can look forward to getting inspiration, motivation alongside forging new, meaningful relationships with two leading digital agencies and the prospect of attracting creative opportunities in future!

Get Results

Prizes are just one way we’re setting up this Challenge to bring you focus, motivation, and some great support. The other is making it a paid Challenge.

One observation we’ve made over the last six months is that people pay more attention to what they pay for.

And we want you to be set up to take this Challenge seriously. So, we’re charging a one-time £199 fee to join.

Enrol with Stripe now

What Else Do I Need to Know?

The most important thing to know about this 28-Day Challenge is that this is going to stretch you – and that by committing the time you’ll leave with a TWO incredible packaging illustration projects for your portfolio.

Use this Challenge to complete your first (or next) packaging illustration a little bit faster and with more focus than doing it alone on your own.

Our brand new 28 day challenge will start on Monday 6th November at 7pm BST with a Kick-Off session led by Lisa. Then, the Challenge will end on Friday 1st December with our Award Ceremony.

Got questions? Check out our FAQ here.

Session timings

We aim to keep the challenge as accessible as possible and host sessions at various times to accommodate different time zones and schedules – so wherever you are in the world you should be able to attend some sessions in real time!

There are apx. 3 hours of live sessions per week and we recommend allowing apx. 4-6 hours each week to develop your brand illustration work.

Each brief will require a turnaround time of 10 days with key stages and deadlines in place to keep you on track. Project deliverables will include thumbnails; colour drafts and final artwork delivery for submission to our Creative Directors who will judge the entries for the Awards.

Workshop sessions are designed to support you with live feedback in a group setting and provide you with tools, advice and critique along the way to help you navigate the challenge and produce your best work!

Download the full 28 Day Challenge timetable here.

Key Dates (Zoom + Live Streams)

All Zoom sessions will be recorded and uploaded to Vimeo and made available to watch on replay within 3 hours of the live event. All live streams will be shared inside our private space!

All timings listed in UK timezones

All zoom sessions will last between 1-1.5 hours.

  • 28-Day Packaging Illustration Challenge – Kick Off Event (Zoom) – Monday 6th November @ 7.00pm – 8.00pm
  • Creative Briefings (Zoom Webinar) @ 10.30am / 6pm – Every Tuesday (07/11 + 11/07 + 21/11)
  • Group Workshops – Every Wednesday – Various Times, Zoom (08/11 + 12/11 + 22/11)
  • Daily Check-in Every Tuesday, Wednesday & Thursday – Various Times, Live Stream
  • Hit the Deadline! (Zoom) @ 5pm – Every Monday (13/11, 20/11, 27/11)

Masterclass Sessions (Zoom Webinar*)

  • Masterclass w/ Illustrator Good Wives & Warriors (UK)  – 09/11 @ 8am
  • Masterclass w/ Illustrator Lynn Bremner (AUS)  – 15/11 @ 8am
  • Masterclass w/ Art Director & Multidisciplinary Designer Marco Oggian (USA) – 22/11 – 6pm

In our Masterclasses, Good Wives & Warriors will and run through some of their biggest projects to date, before we explore their handcrafted approach to art and illustration – and how their work tells brand stories; with insight on their creative process for three packaging projects including work for Kiehls, Crabtree & Eveyln and Absolut Vodka.

Illustrator Lynn Bremner will discuss her packaging designs for brands include Tsuno, Bright Brewery, Bonehead Brewing & others, alongside sharing her tips and advice for finding creative opportunities locally, before we round off the series with Marco Oggian, whom will present a variety of personal and client projects, taking a deep dive into his portfolio and personal projects, alongside a masterclass in packaging design for clients such as Giass and Chilly’s, to share the full scope of his creative process and methodology when crafting branding and packaging projects.

Expect to gain access to exclusive content as they each lift the curtain on their top secret tools, techniques and design thinking.

Creative Briefings w/ Design Agencies (Zoom Webinar*)

  • Luke Ferran & Andy German, Co-Foudners & Creative Directors at Rhythm Studio – 07/11 @ 10.30am GMT
  • Cally Burgett, Co-Founder & Creative Director & Emma Gould, Design Project Manager at Wonderkind Agency – 16/11 @ 6pm GMT

Sessions will be divided into an Industry Talk, Creative Briefing + Ask Me Anything Q&A!

Live Feedback Sessions w/ Design Agencies  (Zoom)

  • Rhythm Studio – 09/11 @ 5.00pm + 10/11 @ 10.30am GMT
  • Wonderkind Agency – 16/11 @ 5.00pm

Our creative directors will each host interactive group workshop sessions to give you feedback, guidance and direction at the sketch stage. Further feedback will be provided at colour rough stage, inside our private 28 Day Packaging Challenge Space hosted inside Inkygoodness Collective at specific phases of the project during the challenge!

Details on the briefs, deliverables and project deadlines will be provided at the start of the challenge on Monday 6th November.

Final Showcase (Zoom) Pick ONE to attend + Award Ceremony

  • Afternoon Showcase – 29/11 @ 6.00pm – 8.00pm GMT
  • Early Showcase – 29/11 @8.00am – 9.30am GMT
  • Morning Showcase – 30/11 @10.30m – 12pm GMT

Award Ceremony – 01/12 @ 12.00pm (Live Stream)

*Please note – our zoom webinars are watch & listen only; you will not have your video cameras on. All participants will be invited to ask questions and interact with one another in the chat, however this is optional.

Deadline to Enrol: Friday 10th November at 11.59pm GMT.

Meet your hosts

Our 28 Day Packaging Illustration Challenge is brought to you by Inkygoodness Collective. Live workshop sessions will be hosted by Lisa Hassell and her co-host Joel Ebsworth, a designer and illustrator based in Sydney and founder of Studio JoelEbs.

Lisa Hassell – Founder of Inkygoodness + Inkygoodness Collective

Lisa Hassell is a creative consultant, public speaker, design writer and founder of Inkygoodness, an organisation focused on championing emerging illustration talent. Founded in 2010 on a shoestring, Inkygoodness now has a global audience of 70k, made up of design students, creative graduates and young professionals. Previously she ran WE ARE GOODNESS, a creative consultancy and illustration agency representing a diverse roster of international artists.

As an artist agent she has worked with art buyers, advertising agencies and design studios to deliver illustration to clients like Google UX, Google Play, Facebook, The Guardian and New York Magazine. In 2022 she launched Inkygoodness Collective; a brand new online membership for emerging and established artists and illustrators.

Joel Ebsworth – Designer, Illustrator and Co-Host at Inkygoodness Collective

Studio JoelEbs is the accumulation of years of varied creative experiences. Unwilling to accept a single label, Joel has continued to refine his craft in order to be an illustrative led designer, who puts the art into creative thinking. Working across Food and Beverage, Events, Technology and Innovation, and Mural Activations; Joel loves to express a multi-pronged effort to creative problem solving.

His expertise includes Packaging Design, Art Direction, Visual Identity, Print Design, Mural Painting & Merchandise Design and more. Joel runs Bring Your Work, a dedicated space inside Inkygoodness Collective to support our artist community. He will be on hand throughout the challenge to lend technical support, feedback and inject a boost of motivation when you need it!

What Else Do I Need to Know?

The most important thing to know about this 28-Day Challenge is that this is going to stretch you – and that by committing the time you’ll leave with TWO awesome packaging illustration projects for your portfolio. Open to illustrators, artists and designers – no experience of packaging illustration neccessary!

Use this Challenge to complete your first (or next) packaging illustration a little bit faster and with more focus than doing it alone on your own!

Please note – due to the structure and format of the 28-day challenge, our industry talks and illustration masterclasses will ONLY be available to artists enrolled on the challenge.

Our brand new 28 day challenge will start on Monday 6th November at 7pm BST with a Kick-Off session led by Lisa. Then, the Challenge will end on Friday 1st December with our Award Ceremony!

Artists taking part in the 28 Day Creative Challenge will be invited to join our private group hosted inside Inkygoodness Collective on Monday 6th November 2023 ahead of our welcome event. Enrol anytime before Friday 10th November.

Join our new 28-Day Packaging Illustration Challenge now!



Posted on Oct 28th, 23 by | Twitter: @inkygoodness

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