Animator Saiman Chow’s trippy visuals for Adult Swim’s Rick and Morty

Hong Kong-born, New York-based animator Saiman Chow was asked by American cable channel Adult Swim to create a series of 15-second idents for its show Rick and Morty to be used as promos.

“The brief was very open, it was just to interpret the show and the characters however I saw fit. Besides some standard federal regulations, nothing was off limits,” explains Saiman.

The project was delivered as five separate idents and the animator has since stitched together them together into a minute and a half of vibrant colour, trippy character mutations and surreal sound effects. Despite the chaos, Saiman says there is a loose narrative to the shorts: “I don’t want to spell everything out but the narrative is simple and direct: death, reborn, return, revenge. The story will only make sense if you watch them in sequence,” he explains.

I wanted each ID to be unique and a standalone as well as all five being able to work well together and form a loose narrative.

Saiman Chow

“Like many Americans, I’m very much affected by the recent election and my feelings are certainly manifested in these works. My intention is not a political one. After all, it is for a network with audiences that have many different political points of views. But rather, I see the opportunity to use the platform to try to untangle some of my own frustration. Again, the intention is very self-serving. I don’t expect anyone to care or notice, but if you sip through all the wacky visuals, you can uncover the subtle references.”

"<yoastmark "<yoastmark

Rick and Morty already has an established identity in a “rich and fantastic world”. Saiman’s task was therefore to create a point of difference with his work. He decided it would have a little or nothing to do with the show, except for referencing the main characters and its sci-fi theme. “Setting up these parameters helped me to find solutions that might not be expected and ultimately allow me to insert my own voice” says Saiman.

"<yoastmark "<yoastmark

Working intuitively, Saiman focuses on revisiting ideas. He fusses over tiny details, eliminating things as he goes. “The most challenging part of the project is frankly myself. I can be a mess, I have ADD, so time management is the constant challenge throughout my career. Except for a few hiccups, I’m quite pleased the things turned out as smooth as they did,” he admits.

As well as creating work for Adult Swim, Saiman’s impressive client list includes The New Yorker, Nike, Sonos and Rayban.

via | Words: Rebecca Fulleylove

Saiman Chow is represented by WE ARE GOODNESS.


Posted on May 13th, 17 by | Twitter: @inkygoodness

We work with like-minded brands, advertisers and PR agencies to share stories, create content and consult on creative projects.

Posted in

Leave a Reply

Your email address will not be published. Required fields are marked *