Follow Friday: Emma Jane Palin
Greg McIndoe continues his Follow Friday series with a closer look at the Instagram feed of lifetstyle blogger Emma Jane Palin.
Fuelled by her passion for illustration, interior design and creative culture, Emma Jane Palin runs one of my most coveted design blogs on the internet, and her Instagram feed acts as an extension of this space, giving her a little bit of extra room to share her colourful approach.
As soon as you see her Instagram feed a distinctive point difference is evident – unlike the standard square image format, Emma has adopted to crop down to a landscape rectangle with the rest of the box left white. It’s not as noticeable seeing her images one by one but viewing her feed as a whole, it changes the viewing experience more than you might expect. For Emma, this is a passion project, not just a way to pass the time.
Emma has a talent for capturing colourful shots that would look good at any size or shape. You are far more likely to find geometric patterns, street art and neon typography than the classic blogger flat lay (although she excels at those too) on Emma’s feed and each shot is always perfectly framed in it’s rebellious rectangle.
My favourite snaps from Emma’s almost 1000 posts are those taken on her adventures around London. From visiting every blogger’s favourite up-cycled petrol station to celebrating the world’s official favourite colour with G F Smith, Emma is always out and about soaking up and snapping design inspiration and it encourages her followers to do the same. The big bosses of Instagram would probably disagree but I find the best feeds to follow are those which encourage you to close the app, put down your phone and venture out and find your own inspiration in the real world (which you will then inevitably snap and share and so the cycle continues).
With a certain amount of blank space guaranteed, Emma takes a ‘more is more’ approach to her compositions, cramming as many patterns and colours into what’s left of the frame as physically possible. There does not appear to be any set colour scheme or any other restricting criteria, and her maximal approach is the most recognisable indicator of Emma’s style and lends a vibrant and youthful vibe to all that she shares.
The best thing about Emma’s Instagram rule is that it’s the only one. In order for it to break the rules in the right way and rebel against the grid, each of Emma’s images must fit into a specific rectangle but after that it is a creative free for all! Whether it’s a new addition the stylish abode or table filled with cacti she spots at a garden centre, everything has the potential to be an Instagram worthy of that sacred double-tap.
Taking Emma’s lead, to make yourself stand out on an overcrowded platform, it might be an idea to adopt a clear cut rule of your own. Set yourself one rule, no more and once you’ve got it, go wild!