Present & Correct inject a sense of play with their aspirational Instagram feed
With over 700 million active users, there is no denying that Instagram has become a huge part of everyday life. To many of us though, it can still feel a bit intimidating at times, like an exclusive club in which you have to abide by 'the rules' to even be in with a chance of getting in the door.
I recently realised that there is no set formula for building a following on Instagram. Those instagrammers who use the platform in a unique way and in turn make it a part of their everyday lives are the ones I admire most.
In this new series, I’ll be recommending a different creative to follow on Instagram. When? Every Friday from now until either I run out of inspiring accounts to share, or a new social media platform takes over. From users who rebel against the grid-system, to curated accounts celebrating a shared passion… there’s so much to explore!
First up on my list of insta-wonders is contemporary stationery company ‘Present & Correct’, headed up by graphic designers, the store is a place for products designed in-house as well as both vintage and contemporary items sourced from around the world. Since opening their virtual doors in 2009, the duo behind P&C have grown their business organically with the help of their now almost 140K strong Instagram following, no doubt addicted to their colourful, diverse and oh so aesthetically pleasing feed.
These days there isn’t a shop in the land without some kind of social media presence, but Present & Correct endeavour to do things a little differently. Utilising their online presence in an intelligent and engaging way, the duo clearly understand that customers don’t tap the Instagram app on their phone simply to shop. They frequently use it as a source of inspiration, amusement, and escapism.
Present and Correct understand that potential customers frequently use Instagram as a source of inspiration, amusement and escapism.
Offering a glimpse into the personality behind the brand doesn’t just make the old double tap far more likely. It also engages followers on a different level. Inviting them to delve a little deeper; explore their products, tempting them to take the next step and peruse their online shop. (The ultimate, even if elegantly-disguised goal for any online business).
As you’d imagine from a brand with a name such as Present & Correct, there is always a certain sense of order to how their feed is curated – a mix of their own products and those shared simply to celebrate their love for design eye candy. Whether capturing graphic shadows, arranging perfectly spaced flat-lays, or scouting symmetrical architecture, the duo always unleash their inner perfectionist. The results thrill Instagram’s ever-growing #StationeryAddict community every time.
By keeping an element of play running throughout each Insta-creation, their feed reflects a passionate hobby instead of a chore.
You might wonder how the creatives behind the brand have time to consider every post they share. Especially as they run such thriving businesses. But it’s clearly an essential tool in growing their audience. No-one perfectly arranges flower buds, creates an alphabet out of stationery, just because they think it’s the best thing for business. There has to be passion there to push through the painstaking process and get you to the other, like-filled side. Taking inspiration from their approach and adopting a similar attitude can only win you more followers.