Present & Correct inject a sense of play with their aspirational Instagram feed

With over 700 million active users, there is no denying that Instagram has become a huge part of everyday life. To many of us though, it can still feel a bit intimidating at times, like an exclusive club in which you have to abide by 'the rules' to even be in with a chance of getting in the door.

I recently realised that there is no set formula for building a following on Instagram. Those instagrammers who use the platform in a unique way and in turn make it a part of their everyday lives are the ones I admire most.

Present & Correct

Present & Correct created stunning compositions with their products pushing the medium of photography to showcase their wares

In this new series, I will be recommending a different creative to follow (on Instagram of course, not in person, that would be a very different column indeed…“Stalker Saturday” perhaps), every single Friday from now until either I run out of inspiring accounts to share or a new social media platform edges it’s way up to the top spot – whichever happens first! From users who rebel against the grid-system, to curated accounts which celebrate a shared design passion to clever projects which have used hashtags to full affect – there is so much to explore!

Present & Correct

Present & Correct created stunning compositions with their products pushing the medium of photography to showcase their wares

First up on my list of insta-wonders is contemporary stationery company ‘Present & Correct’, headed up by graphic designers, the store is a place for products designed in-house as well as both vintage and contemporary items sourced from around the world. Since opening their virtual doors in 2009, the duo behind P&C have grown their business organically with the help of their now almost 140K strong Instagram following, no doubt addicted to their colourful, diverse and oh so aesthetically pleasing feed.

Present & Correct

Present & Correct created stunning compositions with their products pushing the medium of photography to showcase their wares – such as this clever alphabet

Present & Correct

Product shots are juxtaposed with street art, illustration and random collections sourced on other Instagram feeds, like this recent London artwork by Craig & Karl

These days there isn’t a shop in the land without some kind of social media presence, but Present & Correct endeavour to do things a little differently. Utilising their online presence in an intelligent and engaging way, the duo have cleverly caught on to the fact that potential customers don’t tap the Instagram app on their phone simply to shop, but frequently use it as a source of inspiration, amusement and escapism.

Present and Correct understand that potential customers frequently use Instagram as a source of inspiration, amusement and escapism.

Greg McIndoe

Offering a glimpse into the personality behind the brand doesn’t just make the old double tap a far more likely response, but engages their followers on a different level, inviting them to delve a little deeper; explore their products, tempting them to take the next step and peruse their online shop (the ultimate, even if elegantly-disguised goal for any online business).

Present & Correct

Present & Correct notebooks

As you’d imagine from a brand with a name such as Present & Correct, there is always a certain sense of order to how their feed is curated – a mix of their own products and those shared simply to celebrate their love for design eye candy. Whether they are capturing gloriously graphic shadows, arranging perfectly spaced flat lays, scouting out symmetrical architecture or selecting the best crop of a pattern, the duo unleash their inner perfectionist with each shot and the results thrill Instagram’s ever-growing #StationeryAddict community every time.

Colour is a frequent theme on the Present & Correct Instagram feed

Colour is a frequent theme on the Present & Correct Instagram feed

A passion for all things paper is apparent in posts like this one, originally shared on the G.F Smith feed

A passion for all things paper is apparent in posts like this one, originally shared on the G.F Smith feed

By keeping an element of play running throughout each Insta-creation they share, their Instagram feed reflects a passionate hobby instead of a chore.

Greg McIndoe

You might wonder how the creatives behind the brand have time to consider every post they share alongside running such a thriving business, but it is clearly an essential tool in growing their audience. No one perfectly arranges flower buds on a plate or creates an entire alphabet out of stationery just because they think it is the best thing for business, there has to be passion there to push you through the painstaking process and get you to the other, like-filled side. By keeping an element of play running throughout each Insta-creation they share, their Instagram feed reflects a passionate hobby instead of a chore. Taking inspiration from their approach and adopting a similar attitude can only win you more followers.

A keen eye for spotting geometric pattern in the urban environment is also evident in images like this one.

A keen eye for spotting geometric pattern in the urban environment is also evident in images like this one.

www.instagram.com/presentandcorrect

 

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Posted on Jun 23rd, 17 by | Twitter: @HeadlessGreg

Headless Greg is the pseudonym of Scottish illustrator Greg McIndoe. Often found hunting for creative ideas and inspiration online and in books and magazines, he joined Inkygoodness in 2014 as a regular columnist.

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