Camera operator, editor and animator Will Brown on striking a balance between paid work and passion projects

Will Brown heads up Visual Creative Films, a video production company producing content across social media, corporate film, advertising and event videography.

As part of our series exploring various roles within the creative industry, we invited him to share insight into his working day,  and how he has developed his practice.

Will Brown

Will Brown on location

What is a typical working day for me? It’s difficult to pin down when you’re self employed and working across several different fields; there’s always such a broad scope of different projects on the go -both personal and commissioned – that no day ever seems quite like the last.

I think the key to success – in any creative industry – ultimately comes down to a passion and drive for what you do; and that passion has to be found even during the more monotonous, boring corporate gigs.

Will Brown
Will Brown

Visual Creative Films business cards

I strive to strike a balance, dividing my time equally across shooting, editing and animating. It helps me keep my skills sharp, but obviously there are periods of time when you find yourself working on the same project for several weeks, which can get a little tedious toward the back end.

I think the key to success – in any creative industry – ultimately comes down to a passion and drive for what you do; and that passion has to be found even during the more monotonous, boring corporate gigs.

If I know I have a large – probably fairly uninspiring – editing project coming up, I tend to try shoot something, or find a creative outlet to dedicate (at absolute least) half an hour to, per day. It was at the Glug Birmingham event earlier this year, themed on ‘Procrastiworking’, where I finally alleviated the guilt that’s associated with pursuing a creative and stimulating project when the grey stuff has a fast approaching deadline.

I think having a quick, easy to pick up creative medium and allowing yourself the time each day to explore that medium is key to preventing burning out when it gets hectic.

Dissimilitude  is a useful tool for extracting creativity from a brain overwhelmed by a particularly heavy project, which is where I’ve found my current creative vice: ‘cinemagraphs’.

Aesthetically I found that they give a refreshing new take on the idea of the moving image; a varying mixture of still photographic and motion elements.

I love that looking creatively through the restricting lens of the ‘cinemagraph’ format forces you to think in a way totally diverged to that which I normally would when composing a photograph. It takes me back to the wonderment of holding my first stills camera not knowing what to point it at first!

www.visualcreativefilms.co.uk | https://vimeo.com/vcf

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Posted on Jun 2nd, 17 by | Twitter: @inkygoodness

Adam joined Inkygoodness in 2016 and is now a director of the company, working closely alongside founder and creative director Lisa Hassell. He is one of the main contributors to the site, and as editor-in-chief, the first point of contact for artist submissions.

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