28 Day Editorial Challenge – FAQ

We’ve had lots of questions about our brand new challenge and we’re here to help you decide if it’s right for you!


Q: I’m fairly new to illustration – can I still join? 

Absolutely! We encourage emerging creatives, students and recent graduates to get involved – as well as designers and teachers who are pivoting into illustration. Whether you’re just getting started with your illustration career or you’ve been working as an illustrator for a while and need a boost – the most important thing to know about this 28-Day Challenge is that this is going to stretch you – and that by committing the time you’ll leave with THREE incredible editorial projects for your portfolio.

Use this Challenge to complete your first (or next) editorial illustration a little bit faster and with more focus than doing it alone on your own!


Q: When does the creative challenge begin?

Our 28-Day Editorial Challenge kicks off on Monday 13th March at 6.00pm, and runs until Friday 7th April at 12.00pm.


Q: When are the live sessions running?

We’re getting started very soon – here are the dates for your diary!

Key Dates (Zoom + Live Streams)

28-Day Editorial Challenge – Kick Off Event – Monday 13th March @ 6.00pm
Creative Briefings @ 10.30am – Every Tuesday (14/03 + 21/03 + 28/03)
Daily Check-in Every Tuesday, Wednesday & Thursday – Various Times
Hit the Deadline! @ 5pm – Every Monday (20/03 + 27/03 + 03/04)

Workshops (Zoom) Pick ONE session to attend every week:

Live Workshopping Afternoon Session @ 5pm – Every Tuesday (14/03 + 21/03 + 28/03)
Live Workshopping Late Session @ 11pm – Every Wednesday (15/03 + 22/03 + 29/03)
Live Workshopping Morning Session @ 10.30am – Every Friday (17/03 + 24/03 + 01/04)

Industry Talks (Zoom Webinar)

Masterclass w/ Editorial Illustrator Luis Mendo – 16/03 @ 11.00am
Masterclass w/ Editorial Illustrator Pat Thomas – 22/03 @ 6.00pm
Masterclass w/ Editorial Illustrator Vanessa Lovegrove – 30/03 @ 10.30am

Ask Me Anything Sessions w/Art Directors (Zoom Webinar)

AMA w/ Alice Buda, Art Director at Frankie Magazine – 21/03 @ 7.00am
AMA w/ Paul Pensom, Art Director at Creative Review –  29/03 @ 6.00pm
AMA w/ Cathy Olmedias, Founder of Anorak Magazine – 06/04 @ 10.30am
Final Showcase (Pick ONE to attend) + Award Ceremony

Afternoon Showcase – 05/06 @ 6.00pm
Morning Showcase – 06/04 @ 10.30am
Evening Showcase- 06/04 @ 6.00pm
Award Ceremony – 07/04 @ 12.00pm (Live Stream)


Q: What do I need to prepare before the course begins?

No prep required! Just bring yourself and maybe a pen and notebook to take notes during the sessions. Our workshops and courses are super informal – and the 28 Day Challenge will be exactly like that. We always have so much fun learning together – and I can’t wait to meet you all!


Q: Whom is the challenge not suitable for?

This creative challenge is not designed for concept artists, gaming designers or cartoonists. Our courses and challenges are aimed at creatives who want to pursue a career as commercial freelance illustrators working for clients across editorial, publishing, advertising and branding.


Q: Do I need to be able to use Adobe Fresco or Adobe Creative Suite?

Whilst technical skills are useful, our challenge is open to artists and illustrators who work analog too – so please don’t shy away just because you prefer using pencils, gouache or collage. We’re genuinely very excited to see the diversity and variety of work produced for the challenge!

Q: How much time do I need to set aside?

The live sessions are 60 minutes long throughout March and into early April. We’re running a mix of zooms, live talks and daily check-ins. I’d recommend allowing between 3-4 hours for each creative brief which will be split across the week. Then maybe an extra hour to implement feedback and apply the learning we’re covering in our weekly workshops. Each zoom session will last for apx 1 hour – 1.5 hours max.

Q: Which magazines are we going to be working with?

We’ve fortunate to have three leading publications on board for the challenge and each art director will be providing a live brief for Artists and Illustrators participating in the challenge to get their teeth into! Expect editorial briefs from Frankie Magazine, Creative Review and Anorak!


Q: How will the winners be selected?

Shortlisted artists will be selected based on their commitment to the challenge and the quality of work they produce for each brief. Winners will be selected by the Inkygoodness team and a further six artists will be chosen by our art directors. We have an incredible 18 prizes up for grabs – and a bonus opportunity to get your work featured in our digital showcase at the end of the challenge!

Q: What if I can’t make the live sessions? Will they be recorded?

Yes! Everything is automatically recorded every week – so no matter if you can attend every session, just a few – or prefer to watch them later – we’ve got you covered! Videos will stay live even after the challenge ends – so you can access the recordings forever!

If you join the 28 Day Editorial Challenge and know in advance that you can’t attend the live sessions, rest assured that you can still submit your questions for me and our incredible speakers!

Please do still join the 28 Day Editorial Challenge even if the timings of the sessions don’t suit your schedule – everyone enrolled will also get access to our private group, hosted inside Inkygoodness Collective where you can join our community and access support and resources. I can guarantee you will get so much out of the experience!

Q: How much does it cost?

Prizes are just one way we’re setting up this Challenge to bring you focus, motivation, and some great support. The other is making it a paid Challenge.

One observation we’ve made over the last six months is that people pay more attention to what they pay for.

And we want you to be set up to take this Challenge seriously. So, we’re charging a one-time fee of £149. You can pay in full or split the cost when you enrol.


Q: When do doors close for enrolment?

Enrolment has been extended until Monday 13th March at noon / 12.00pm GMT.


Do you have more questions not answered here?

Email Lisa directly so that we can help you decide if this challenge is right for you! If you’re excited to jump on board sign up quickly before our doors close.

Look forward to welcoming you on board!

Enrol in our 28 Day Creative Challenge now


Image credit: Steph Ramplin