Rosh Thanki embraces her inner design magpie

Columnist Greg McIndoe continues his hunt for the best and most engaging Instagram feeds circulating on our iPhones. This week he takes a closer look at #The100DayProject favourite Rosh Thanki.

Earlier this month the annual 100 Day Project came to a close. Run by Elle Luna and Lindsay Jean Thompson, the project challenges participants to share a new photo on Instagram every day for (as you might have guessed) 100 days straight. Participants come up with their own theme and corresponding hashtag as well as tagging each post with #The100DayProject in order for everyone to be able to search for other creatives taking part and build a motivational, worldwide community.

I’ve followed a couple unique 100 day hashtags this year, my favourite of which has been award-winning trailer editor and creative lifestyle Instagrammer Rosh Thanki and her #100DaysOfADesignMagpie project. Embracing her inner design magpie, Rosh shared everything from acid-bright textures and shiny sequins to vibrantly-patterned purses and holographic backpacks during her 100 day stint.

Embracing her inner design magpie, Rosh shared everything from acid-bright textures and shiny sequins to vibrantly-patterned purses and holographic backpacks during her 100 day stint.

Greg McIndoe

1. Rosh spotted, snapped, cropped and shared these acid bright remnant splatters from a Lora Zombie mural.

Rosh ticked something off from her ‘gram list when she visited Camille Walala’s “castle of colour” and captured this pleasing symmetrical snap.

Another Lora Zombie piece spotted by Rosh whilst out of a London colour hunt.

Typography and street art were both staples throughout her projects, with some of my favourite posts involving both. Out of the full 100, my personal number 1 top pick has to be day 44’s neon typographic installation spotted at London’s National Army Museum. As a self confessed neon worshipper, Rosh was clearly in her element when she stumbled upon this little design gem. Neon signs seem to be having a bit of a moment in the design world and seeing this contemporary trend applied to such terms as “thingamujig”, “blighty” and “bint” made it all the more British.

Neon signs seem to be having a bit of a moment in the design world and seeing this contemporary trend applied to such terms as “thingamujig”, “blighty” and “bint” makes it all the more British.

Greg McIndoe

My top pick from Rosh’s 100 day project is the neon typographic installation she spotted at London’s National Army Museum.

Rosh’s inner design magpie definitely had a hand in choosing this shiny, holographic backpack from Skinny Dip London.

X marked the spot in the post Rosh shared on election day.

The question with any short-term project is what do you do once it’s finished? Unique features like Rosh’s pre-edit honesty and monthly movies will no doubt continue to keep her growing audience intrigued, but the clever thing about having chosen such an open theme for the project means that Rosh can (and hopefully will) maintain the momentum, if perhaps on a slightly less than daily basis. Rosh has a natural eye for design, oozing personality and style – she describes herself as an “aspiring unicorn” which is evident in her sparkly and joyful curated selection of images. We hope the magic continues.

Rosh marked half way in her 100 day project with a spot of jazz.

Rosh blended in with her surroundings whilst visiting one of Camille Walala’s pattern-filled murals.

instagram.com/roshthanki | roshnithanki.com

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Posted on Jul 28th, 17 by

Greg McIndoe - also known as Headless Greg - is an illustrator and design writer based in Glasgow, Scotland. He regularly writes for design magazines and online platforms, interviewing fellow illustrators and leading creatives.

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