Group Coaching for Illustrators – Summer 2021

New and improved for 2021, we're excited to launch the fourth installment of our group coaching programme for illustrators this Summer!

Returning Summer 2021, our popular six week group coaching programme is designed to kick start your personal and professional development in the illustration industry.

Open to recent graduates, emerging illustrators or those who are looking to change their career path. Whether you’re feeling stuck, have lost your confidence or just need some valuable insight – this is for you!

There are just FIFTY SPACES available for our upcoming coaching programme starting in mid July 2021 – these spaces are strictly on a FIRST COME FIRST SERVED basis. Deadline to apply June 25th 2021.

Our brand new programme runs like this:

– Six week programme

– 1 hour live group zoom call per week (see what’s covered below)

– Live interaction each session

– Weekly challenges to get you moving!

– Small groups of no more than 10-15.

– Group makeup tailored to be the best possible fit for you and your creative practice

– Early access to our brand new Inkygoodness membership community – launching Summer 2021



What we will cover:

W1 – Personal Development – Building a successful career as an illustrator requires more than just talent. You need determination, drive and bags of energy! Getting into healthy habits to nurture your mental and physical health and wellbeing is essential. In our first session you’ll learn how.

W2 – Illustration Markets – Demystifying the world of commercial illustration. In this session we will provide an overview of the various markets for illustrators – from editorial work to education; advertising, licensing, publishing, branding and much more!

W3 – Self Promotion – We discuss how to promote your work online, tips on networking, raising your profile and networking. You’ll get clarity on what works – and what doesn’t – and build your confidence in the process.

W4 – Portfolio Toolkit – How to develop your personal brand; develop an effective portfolio, with tips and advice on presentation, and common mistakes creatives make – do’s and don’ts – and how to curate your work for specific clients + creative briefs!

W5 – Getting Hired – You’ve developed a killer portfolio – but you’re still not winning client work because you don’t understand pricing, networking or how to sell your work. This session will provide tips you can action immediately to attract clients and new opportunities.

W6 – Feedback – Honest feedback on your progress and a key opportunity to ask your questions in our final session. Practical tips and an overview of your next steps on your journey as an illustrator. *Option to book a 1:1 feedback session at a reduced fee.


This six week programme is priced at £199.*

Coaching sessions will start in mid July, with morning and evening sessions available to suit differing schedules and timezones.

Apply to join this programme now >>

Shortlisting commences mid-May.


Participant testimonials

Thanks so much for putting together this course! I loved every minute of it and I am confident that it has pushed me further. I will be recommending this to all of my design pals.”

Rohanne, Illustrator

“Like many creatives, I am generally nervous to approach agents and companies for commissions, but Lisa has broken the process down to ensure that all aspects of self- promotion are covered.  I know that by the end of the programme, I will have created a cohesive promotional package and a sense of confidence in what I have to offer.”

 Nat – Freelance illustrator

“This course has exceeded my expectations and has pushed me to be more proactive with weekly homework tasks to keep me moving. I feel that in the past few weeks we’ve covered more than my university course ever did when it comes to the business and marketing side of illustration.”

Hannah – Graduate

Sounds good? Apply to join the programme now..

Please remember these spaces are first come, first served and no more will be added.

*Shortlisted applicants will be contacted within 3 days of application and invited to pay a deposit to secure their place. The balance will be due by 3rd July. Payment plans also available.

Click here to apply to join this programme NOW!

We look forward to reading your application!

Cover art by Group Coaching alumni Cathy Hogan.

About our founder

Lisa Hassell is a creative consultant, public speaker, design writer and founder of Inkygoodness, an organisation focused on championing emerging illustration talent. Founded in 2010 on a shoestring, Inkygoodness now has a global audience of 60k, made up of design students, creative graduates and young professionals. Previously she ran WE ARE GOODNESS, a creative consultancy and illustration agency representing a diverse roster of international artists.

As an artist agent she has worked with art buyers, advertising agencies and design studios to deliver illustration to clients like Google UX, Google Play, Facebook, The Guardian and New York Magazine. As a design writer her words have appeared in Creative Review, Digital Arts, IdN and Computer Arts magazine, covering topics on creative business, illustration and graphic design, and reporting on emerging trends and sharing industry insight. She has also contributed content to published books ‘Becoming a successful graphic designer’ (Bloomsbury, 2017) and Design{H}ers, (viction:ary, 2019).

Follow Lisa on Instagram



Posted on May 7th, 21 by | Twitter: @lisahassell

Founder & director of Inkygoodness, Lisa is a published writer and arts journalist, focusing on creative business, graphic art and illustration and design education. Her words regularly appear in Computer Arts, Creative Bloq, Digital Arts and IdN.

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