Illustrated Merchandise is Back! Enrol Now for May 2023

Illustrated Merchandise Making & Selling for Illustrators returns this May!

Whether it’s prints, original art, apparel, pin badges, stationary, merchandise or all of the above – if you’re passionate about mastering the skills of making and selling your own products, this course is for you!

Illustrated Merchandise: An 8 Week Course in Making & Selling for Illustrators

Course runs 3rd May – 8th July 2023. Attend live or catch up on replay. Sessions are recorded for lifetime access!

Enrolment is open now » | Got questions about the course? Check out our FAQ here.

Brought to you by Inkygoodness, our 4th edition of Illustrated Merchandise is back by popular demand to guide you through the design process of applying your designs onto products.

Each week we will teach you the essential skills you need to turn your side hustle into a money making revenue stream; identifying affordable ways to make your own products and effective ways to sell online for maximum profit.

Course fee includes x10 live sessions & workshops, with each class focused on a different aspect of making and selling your own products.

Each class will be divided into quick fire presentations, group breakout rooms, workshop challenges and live Q&A. Sessions are delivered by Inkygoodness founder Lisa Hassell and supported by our new membership platform Inkygoodness Collective.

Secure your space now »

What to expect:

• 10-week making and selling course for artists, designers & illustrators
• Live sessions every week, covering branding, product development, product ladders, designing your online store, plotting your customer journey, pitching to buyers, creating your wholesale catalogue & much more!
• Creative challenges, weekly discussion, Q+As & breakout rooms
• Join a community of likeminded creatives to support you on your maker-seller journey.
• Exclusive Industry Zooms + Q&A’s with artists & makers
• Inclusive access to our Inkygoodness Collective for the duration of the course
• Downloadable resources & interactive workshops
• Feedback, advice & tailored action plan for your creative business!
• Lifetime access to course content
• Mentoring sessions* to support your next steps

Illustrated Merchandise: Making & Selling for Illustrators

Course content & schedule

Modules consist of video lessons, creative challenges and written guides.

WK.1 – Find Your Creative Niche – 3rd & 4th May

  • Intro to the course and what we will be covering
  • Understanding the market
  • Finding your niche
  • Building your illustration brand
  • Research and planning

WK.2 – Design Your Products – 10th & 11th May

  • Design & development
  • Making your products
  • Testing the market
  • Finding good suppliers
  • Packaging basics

WK.3- Pricing & Profit – 17th & 18th May

  • Understanding product ladders and why you need them
  • Master the art of pricing
  • Diversify your income
  • Wholesale vs. selling independently (online and markets)

WK.4 – Advice + Q&A Session – 24th & 25th May

  • Reflect on your progress so far
  • Share & present creative ideas & development
  • Discuss challenges & problem solving
  • Get support, feedback and your questions answered!

Secure your space for just £89 with our Payment plan » | Or sign up with Paypal »

WK.5  – Selling & Marketing – 31st May & 1st June

  • Online marketplaces and POD
  • Selling strategies
  • Social media tips & tricks
  • Instagram shopping vs. Etsy
  • Building a customer base
  • How to stand out in the market
  • Marketing toolkit

WK.6  – Licensing & Wholesale – 7th & 9th June

  • Licensing your designs
  • Working with agencies
  • Designing your wholesale catalogue
  • How to get your products into retailers
  • Perfect your pitch

WK.7 – Product Photography – 14th & 15th June

  • DIY Photography basics
  • How to prep & plan your photo shoot
  • Equipment & lighting basics
  • Smart phone tips & tricks
  • Inspiration, ideas & check list!

WK.8 – Build Your Web Store *UPDATED FOR 2023*

  • Website builders, templates & app integrations
  • Curating your products
  • Managing your stock & SKUs *NEW 2023*
  • Order fulfilment & shipping *NEW 2023*
  • Customer management *NEW 2023*

Enrol now for May 2023 »

WK. 9 – BONUS Session: Pitch your Products

  • Master the skill of pitching your work to retailers and manufacturers!

WK.. 10 – BONUS Session: Presentation Week – 5th & 6th July

  • Present your final products and plan your online product launch with our easy step by step guide plus gain access to our online membership community Inkygoodness Collective to meet and connect with other artists, illustrators and makers.

+ BONUS Guide: Countdown to launch!

  • Plan your online product launch with our easy step by step guide plus early access to our online membership community to meet other artists, illustrators and makers.


+ Access 16 hours of Q&A recordings inside our archive of industry talks with past speakers Louise Lockhart, Pansy, Jacqueline Colley, Kim Sielbeck, YUKFUN, Aga Giecko, Tess Smith Roberts, RISOTTO + Claire Ritchie.

+ Inclusive access to our Inkygoodness Collective membership community* + private group for course members!

Course fee is £279* and includes x10 workshops delivered on zoom; digital resources, worksheets & more! Sessions are recorded for lifetime access.

Secure your space now »

Industry Zoom Q&A’s

To compliment the programme we are also hosting three industry zoom sessions with leading industry designers and illustrators, each specialising in a different area of the market – from surface pattern design to licensing and collaborating with brands. Each week we will hear their stories of buidling a successful creative business, alongside some of their closely guarded secrets to thriving in this competitive industry.

Confirmed Speaker: Jess Miller

Jess Miller is a Los Angeles based designer, illustrator and educator. Her whimsical style is infused with bright pops of color and layered textures, inspired by nature, retro artwork, and vintage design.

Jess has a background in toy package design and over the years has segued into a career of illustration. She specializes in hand lettering, surface pattern design, and character portraits. Her work has been printed on greeting cards, home goods, tech accessories, book covers, packaging, and more.

Clients include: CASETiFY, Adobe, Los Angeles Times, GoFundMe, American Greetings, Mattel, Hallmark, Papyrus, The Knot, Minted, Penguin Random House, The Ellen Show, Tropic Skincare, Rodgers and Hammerstein, Breathe Magazine, and The Bagnet Company.

Confirmed Speaker: Tillie Rose

Tillie Rose Studio was established back in April 2019 as a little side project alongside various other jobs. In 2020 Tillie was furloughed and finally had all the time in the world to put into her business. Everything took off and a few months later, she made the decision to make it her full time job – and nearly 3 years later her brand continues to flourish.

Tillie Rose Studio is a one woman show. Everything you see is designed, printed and packaged by Tillie from her home studio in Sheffield.

More speakers TBA!


Enrol with our Payment Plan & Secure Your Space for £79 »

Enrol with PayPal or Credit Card »

Illustrated Merchandise runs 1st May – 7th July 2023. Course includes x 10 zoom classes of 1.5 hrs, delivered over 8 weeks + industry Q&A sessions and weekly challenges. Participants will have the option of joining a class on a Wednesday morning at 10.30am BST or Thursday evening at 6pm BST. More details to be provided on booking.

*Split payment and instalment options available to spread the cost.

**Course fee includes 60 days membership to Inkygoodness Collective, worth $29.98. Requires subscription. Choose between monthly or annual membership when you sign up. First payment will be taken 1st July 2023. Cancel anytime. Full terms & conditions.

***15 artists will be shortlisted from the programme for mentoring in July. Our three mentors will choose ONE artist each for a 1:1 session. Mentors to be announced soon!

About your teacher

Lisa Hassell is a creative consultant, public speaker, design writer and founder of Inkygoodness, a global community focused on connecting, inspiring and developing artists and creative businesses.

Founded by Lisa Hassell in 2010, Inkygoodness curate events and exhibitions, host regular design talks, run courses, workshops and coaching programmes for emerging and professional creatives. With a focus on personal and professional development for artists and illustrators, Inkygoodness is committed to engaging with emerging talent, sharing knowledge, offering support and cultivating a creative community for artists and illustrators to connect and thrive.

Previously she ran WE ARE GOODNESS, a creative consultancy and illustration agency representing a diverse roster of international artists.

As an artist agent she has worked with art buyers, advertising agencies and design studios to deliver illustration to clients like Google UX, Google Play, Facebook, The Guardian and New York Magazine.

Inkygoodness offer regular portfolio crits, pricing workshops, masterclasses and 1:1 coaching for artists and illustrators. Join our newsletter or get in touch to find out more.

Image creds: Hollie Fuller / Kim Sielbeck / Jacqueline Colley


Posted on Feb 15th, 23 by | Twitter: @inkygoodness

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