Illustrated Merchandise is Back! Enrol Now for June 2023

Illustrated Merchandise Making & Selling for Illustrators returns this June for our FINAL RUN!

Whether it’s prints, original art, apparel, pin badges, stationary, merchandise or all of the above – if you’re passionate about mastering the skills of making and selling your own products, this course is for you!

Illustrated Merchandise: An 8 Week Course in Making & Selling for Illustrators

NEW DATES: Course runs Monday 5th June – Friday 11th August 2023. Attend live or catch up on replay. Sessions are recorded for lifetime access!

Enrolment is open now » | Got questions about the course? Check out our FAQ here.

Doors close 7th June 2023.

Brought to you by Inkygoodness, our 4th (and FINAL!) edition of Illustrated Merchandise is back by popular demand to guide you through the design process of applying your designs onto products.

Each week we will teach you the essential skills you need to turn your side hustle into a money making revenue stream; identifying affordable ways to make your own products and effective ways to sell online for maximum profit.

Course fee includes x10 live sessions & workshops, with each class focused on a different aspect of making and selling your own products.

Each class will be divided into quick fire presentations, group breakout rooms, workshop challenges and live Q&A. Sessions are delivered by Inkygoodness founder Lisa Hassell and supported by our new membership platform Inkygoodness Collective.

Plus get full access to our archive of industry talks with artists and creative makers, including sessions with Jacqueline Colley, Claire Ritchie, Printed Peanut, YUKFUN, Tess Smith-Roberts Charlotte Ager & many more!

Secure your space now »

What to expect:

• 10-week making and selling course for artists, designers & illustrators
• Live sessions every week, covering branding, product development, product ladders, designing your online store, plotting your customer journey, pitching to buyers, creating your wholesale catalogue & much more!
• Creative challenges, weekly discussion, Q+As & breakout rooms
• Join a community of likeminded creatives to support you on your maker-seller journey.
• Exclusive Industry Zooms + Q&A’s with artists & makers
• Inclusive access to our Inkygoodness Collective for the duration of the course
• Downloadable resources & interactive workshops
• Feedback, advice & tailored action plan for your creative business!
• Lifetime access to course content
• Mentoring sessions* to support your next steps

Illustrated Merchandise: Making & Selling for Illustrators

Course content & schedule (2023 DATES)

Modules consist of video lessons, creative challenges and written guides.

Kick off + Welcome Event – 5th June @ 7pm BST

WK.1 – Find Your Creative Niche – 7th & 8th June

  • Intro to the course and what we will be covering
  • Understanding the market
  • Finding your niche
  • Building your illustration brand
  • Research and planning

WK.2 – Design Your Products – 14th & 15th June

  • Design & development
  • Making your products
  • Testing the market
  • Finding good suppliers
  • Packaging basics

WK.3- Pricing & Profit – 21st & 22nd June

  • Understanding product ladders and why you need them
  • Master the art of pricing
  • Diversify your income
  • Wholesale vs. selling independently (online and markets)

WK.4 – Advice + Q&A Session – 28th & 29th June

  • Reflect on your progress so far
  • Share & present creative ideas & development
  • Discuss challenges & problem solving
  • Get support, feedback and your questions answered!

Secure your space for just £89 with our Payment plan » | Or sign up with Paypal »

WK.5  – Selling & Marketing – 5th & 6th July

  • Online marketplaces and POD
  • Selling strategies
  • Social media tips & tricks
  • Instagram shopping vs. Etsy
  • Building a customer base
  • How to stand out in the market
  • Marketing toolkit

WK.6  – Licensing & Wholesale – 12th & 13th July

  • Licensing your designs
  • Working with agencies
  • Designing your wholesale catalogue
  • How to get your products into retailers
  • Perfect your pitch

WK.7 – Portfolios – 19th & 20th July *NEW MODULE for 2023*

  • Build your PDF Portfolio
  • Product Photography
  • How to prep & plan your photo shoot
  • Create your Brand Book!
  • Curate your Online Website

Circuit break 24th-28th July – Catch up on homework exercises

WK.8 – Build Your Web Store – 2nd & 3rd August *UPDATED FOR 2023*

  • Website builders, templates & app integrations
  • Curating your products
  • Managing your stock & SKUs *NEW 2023*
  • Order fulfilment & shipping *NEW 2023*
  • Customer management *NEW 2023*

Enrol now for June 2023 »

WK. 9 – BONUS Session: Pitch your Products – 4th August BOTH GROUPS

  • Master the skill of pitching your work to retailers and manufacturers!

+ BONUS Session: Presentation Week – 9th & 10th August

  • Present your final products and plan your online product launch with our easy step by step guide plus gain access to our online membership community Inkygoodness Collective to meet and connect with other artists, illustrators and makers.

+ BONUS Guide: Countdown to launch! (Pre-Recorded)

  • Plan your online product launch with our easy step by step guide plus early access to our online membership community to meet other artists, illustrators and makers.


+ Access 16 hours of Q&A recordings inside our archive of industry talks with past speakers including The Printed Peanut, Pansy, Jacqueline Colley, Kim Sielbeck, YUKFUN, Aga Giecko, Tess Smith Roberts, RISOTTO + Claire Ritchie. Amazing value!!

+ Inclusive access to our Inkygoodness Collective membership community* + private group for course members!

Course fee is £279* and includes x10 workshops delivered on zoom; digital resources, worksheets & more! Sessions are recorded for lifetime access.

Secure your space now »

Maker Masterclasses

To compliment the programme we are also hosting three creative maker masterclasses with leading industry designers and illustrators, each focused on a different topic – from surface pattern design and licensing; to working with retailers and launching your first market. Each week we will hear their stories of building a sustainable creative business as an illustrator / maker; alongside some of their closely guarded secrets to thriving in this competitive industry. Expect workshops, talks, Q&A and strategy that you can apply to your fledging creative business.

Maker Masterclass: Build Your Brand with Jessica Smith – 15th June @ 10.30am BST

Jessica Smith is an illustrator and artist currently based in Bath, UK. She loves to create playful, bold and colourful art and has worked on a huge range of projects from packaging and advertising to children’s books. As a creative maker she sells a variety of illustrated products including original paintings, hand crafted ceramics, prints and greeting cards.

Clients include Paperchase, Kate Spade, Adobe, Tombow, Stabilo, Canva, Hardie Grant, Simon and Schuster and many more.

Jessica will be hosting a Build Your Brand Masterclass as part of our 8 week course and sharing her creative maker story so far.

Maker Masterclass: Product Design with Tillie Rose Studio – 14th June @ 6pm BST

Established in Sheffield, UK back in April 2019 Tillie Rose Studio started as a side project. After Tille was furloughed during the Covid pandemic she put all her energy into her creative passion, and nearly 3 years later her business is thriving.

Tillie will be hosting a Product Design for Illustrators Masterclass as part of our 8-week course, guiding our students through the the design and creative process of her best selling stationary products.

Maker Masterclass: Creative Marketing with Liz Harry – 29th June @ 10.30am BST

Liz Harry is a designer-illustrator with a love of hand drawn type and colourful, or what she likes to call ‘colour-fun’ designs. She’s based up North in the musical city of Liverpool, UK.

After many years working within the music industry specialising in art direction and creative consultancy for leading arts, lifestyle and music brands she now runs her Liz Harry Design full time.

Our Creative Marketing for Illustrators Masterclass with Liz will provide key tips and insight on using platforms like Kickstarter to crowdfund product collections and how to sell on Etsy plus an exclusive look at her pre-launch strategy for harnessing the power of social media to market and sell products online. Exciting!

Maker Masterclass: Art Licensing with Jess Miller – 19th July @ 6pm BST

Jess Miller is a Los Angeles based designer, illustrator and educator. Her whimsical style is infused with bright pops of color and layered textures, inspired by nature, retro artwork, and vintage design.

Jess has a background in toy package design and over the years has segued into a career of illustration. She specializes in hand lettering, surface pattern design, and character portraits. Her work has been printed on greeting cards, home goods, tech accessories, book covers, packaging, and more. Clients include CASETiFY, American Greetings, Hallmark and many more.

Jess will be hosting an Art Licensing for Illustrators Masterclass to round off our 8 week course, sharing her expertise and insight on turning your designs into income and tips for breaking into the licensing market.

Ready to Enrol? Check out our Payment Plan subscription and secure your space for just £89* »

Enrol with PayPal or Credit Card »

*your next payment will be due within 28 days

Illustrated Merchandise runs 5th June – 11th August 2023. Course includes x 10 zoom classes of 1.5 hrs, delivered over 8 weeks + industry Q&A sessions and weekly challenges. Participants will have the option of joining a class on a Wednesday morning at 10.30am BST or Thursday evening at 6pm BST. More details to be provided on booking.

*Split payment and instalment options available to spread the cost.

**Course fee includes 60 days membership to Inkygoodness Collective, worth $29.98. Requires subscription. Choose between monthly or annual membership when you sign up. First payment will be taken 1st August 2023. Cancel anytime. Full terms & conditions.

***20 artists will be shortlisted from the programme for mentoring in July. Our four industry mentors will choose ONE artist each for a 1:1 session.

About your teacher

Lisa Hassell is a creative consultant, public speaker, design writer and founder of Inkygoodness, a global community focused on connecting, inspiring and developing artists and creative businesses.

Founded by Lisa Hassell in 2010, Inkygoodness curate events and exhibitions, host regular design talks, run courses, workshops and coaching programmes for emerging and professional creatives. With a focus on personal and professional development for artists and illustrators, Inkygoodness is committed to engaging with emerging talent, sharing knowledge, offering support and cultivating a creative community for artists and illustrators to connect and thrive.

Previously she ran WE ARE GOODNESS, a creative consultancy and illustration agency representing a diverse roster of international artists.

As an artist agent she has worked with art buyers, advertising agencies and design studios to deliver illustration to clients like Google UX, Google Play, Facebook, The Guardian and New York Magazine.

Inkygoodness offer regular portfolio crits, pricing workshops, masterclasses and 1:1 coaching for artists and illustrators. Join our newsletter or get in touch to find out more.


Posted on Feb 15th, 23 by | Twitter: @inkygoodness

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