Illustrated Merchandise: Making & Selling 4-Week Course – SOLD OUT.

Spaces are now on sale for Illustrated Merchandise: Making & Selling for Illustrators - our brand new 4-week course - all about making and selling for artists and illlustrators!

Whether it’s prints, apparel, pin badges, stationary, merchandise or all of the above – if you’re passionate about making and selling your own products you’re in the right place!

This course will not only guide you through the design process of applying your designs onto products, we’ll also cover the essential skills you need to turn your side hustle into a money making revenue stream; identifying affordable ways to make your own products and effective ways to sell online for maximum profit.

Updated May 4th. This course is now sold out.

Delivered over four weeks, tickets include x6 workshops, with each class focused on a different aspect of making and selling your own products, there are just FIFTY SPACES available for this new 4-week course scheduled for May 2021.

Guest Speaker: Alina Tang, Founder of Pansy

Each class will be divided into quick fire presentations, group breakout rooms, workshop challenges and live Q&A. Sessions are delivered by Inkygoodness founder Lisa Hassell and supported by our new membership platform The I.G Collective.

Illustrated Merchandise: Making & Selling for Illustrators

What we will cover:

WK.1 – Finding Your Niche

  • Intro to the course and what we will be covering
  • Understanding the market
  • Finding your niche
  • Building your illustration brand
  • Research and planning

WK.2 – Product Design

  • Design & development
  • Making your products
  • Testing the market
  • Finding good suppliers
  • Packaging basics + shipping

Guest Speaker: Jacqueline Colley

WK.3 – Pricing & Sales

  • Understanding product ladders and why you need them
  • Master the art of pricing
  • Diversify your income and the best places to sell your wares online!
  • Wholesale vs. selling independently (online and markets)
  • Retail partnerships – do’s & don’ts

WK.4  – Wholesale & Licensing

  • Online marketplaces and print on demand
  • How to sell your wares
  • Licensing your designs
  • Building a customer base
  • Marketing toolkit

+ BONUS Session: Countdown to launch!

  • Plan your online product launch with our easy step by step guide plus early access to our online membership community to meet other artists, illustrators and makers.

Our brand new 4-week course is priced at £179.

Guest Speaker: Louise Lockhart, founder of The Printed Peanut

Industry Zoom Q&A’s

To compliment the course, each week on Wednesday at 6pm BST we will host an exclusive design talk + Q&A discussion with leading industry creatives, where they will reveal some of their closely guarded secrets to building a successful creative business.


We’re delighted to announce that illustrator and pattern designer Jacqueline Colley; Alina Tang, visual artist and founder of Pansy and Louise Lockart, illustrator and founder of The Printed Peanut will be joining us for exclusive Zoom sessions, as part of our Illustrated Merchandise 4-week course. More speakers TBA!

Illustrated Merchandise runs 5th May – 28th May 2021. Course includes x 6 classes of 1.5 hrs, delivered over 4 weeks + industry Q&A sessions and weekly challenges. Participants will have the option of joining a class on a Wednesday morning or Thursday evening. More details to be provided on booking.

This course is now sold out.



About our founder

Lisa Hassell is a creative consultant, public speaker, design writer and founder of Inkygoodness, an organisation focused on championing emerging illustration talent. Founded in 2010 on a shoestring, Inkygoodness now has a global audience of 60k, made up of design students, creative graduates and young professionals. Previously she ran WE ARE GOODNESS, a creative consultancy and illustration agency representing a diverse roster of international artists.

As an artist agent she has worked with art buyers, advertising agencies and design studios to deliver illustration to clients like Google UX, Google Play, Facebook, The Guardian and New York Magazine.

Inkygoodness offer regular portfolio crits, pricing workshops, masterclasses and 1:1 coaching for artists and illustrators.

Follow Lisa on Instagram


Posted on Apr 22nd, 21 by | Twitter: @inkygoodness

We work with like-minded brands, advertisers and PR agencies to share stories, create content and consult on creative projects.

Leave a Reply

Your email address will not be published. Required fields are marked *