Instant Access: GIF Animation Masterclass with Mat Voyce

Get inspired to experiment with GIF animation in our new Inkygoodness Masterclass with type designer and animator Mat Voyce!

Join May Voyce has he guides you through a brand new Masterclass on GIF Animation sharing his creative journey so far and his design process for creating kinetic type.

In this 90 minute Masterclass, type designer and animator Mat Voyce delivers a talk to share his journey so far, how he’s built his career with passion projects to become a leader in his field; presenting a cross-section of personal projects – followed by a deep dive into GIF animation and three client clase studies.

In this 90 minute session hosted by Inkygoodness Collective we will cover:

  • Background on Mat’s creative journey and the joy of personal work
  • Insight on crafting GIFs and motion graphics for commercial projects
  • How Mat has developed his style and visual identity to attract global clients
  • A deep dive into three client case studies – from brief to concepts and final delivery!
  • Recommended tips, tools and software to get started
  • 10 Principles of Motion Design
  • GIF Animation demo using Adobe After Effects and Battle Axe Overlord
  • & much more!

Mat also dives into detailed case studies from brief to delivery for three client projects:

Pepsi – Wild Cherry Campaign


Mat worked with their animation team to bring to life their new custom typeface ‘Pepsi Owners’ for the @pepsi rebrand. An absolute dream project in the world of type and animation! This quick cut of animate type expressed not only the different weights and font styles of the typeface, but it also injected a little anthropomorphic character into individual brand words, fizzing, compressing and celebrating.

Google – Circle to Search


Working with the Google Design team to create a swift motion ident for the key title of one of their biggest android feature releases in recent years, Circle to Search.

Netflix – Fresh Faces Branding


Netflix brought Mat on board to create the key title and motion style for their ‘Fresh Faces’ campaign over on Netflix Tudum. Commissioned after Netflix spotted his collaboration with artist Andrew Foorfit, Mat will share the importance of creating self initiated work to attract clients.

Mat Voyce (UK) is ‘Your Friendly Neighbourhood Type Designer & Animator’. He specialises in 2D type animation and is mainly known for his pioneering style exploring illustrative kinetic typography. His style infuses letterforms with character and has been applied to animated GIFs, stickers, music videos & motion identities for clients/broadcast globally.

Mat has been lucky enough to work with a long list of dream clients as well as speaking about his work & experiences at events and on stages around the world.

Watch the recording now:

Thank you for joining us!

Recommended resources discussed in the session:

Apps & Software

  • Adobe After Effects & Adobe Photoshop
  • Overlord is an invisible connection between Adobe Illustrator and After Effects. Draw stuff in Ai and send it to Ae as shape layers with a click:

Type Foundaries



Ready for a fresh creative challenge? Join our upcoming 28 Day Challenge to your First (or Next) Branding Illustration + Get £29 off! We’re offering all artists enrolled access to our GIF Masterclass with Mat Voyce as a bonus class. Simply use promo code GIPHY29 at the checkout to claim your discount. Find out more here.

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