Instant Access: Illustration for Brands Masterclass: Livia Falcaru

Thank you for purchasing access to Illustration for Brands with Livia Falcaru

Livia Falcaru is an illustrator and visual artist currently living and working in Bucharest, Romania.

Her work is above all influenced by her personal experiences as a woman living in these times. The Romanian artist often finds herself fascinated by daily life and the emotions we might all feel but never care to mention. Although her illustrations are immersed in cheerful colors, the subjects approached are usually an in-depth view of raw emotions and realities, that ultimately serve as a medium for real and honest communication.

Livia describes her work as constantly adapting to her growth process as an artist and human being. Her body of work merges both traditional and digital techniques and extends to other mediums such as ceramics, objects, murals and AR/VR.

Selected clients:

Vans, Meta, Vogue & Teen Vogue, The Washington Post, The Guardian,Bon Appétit, Refinery29, Fanta, Lay’s, WhatsApp, Apartment Therapy, Rae Wellness, Samsung, Logitech, Avon,EMAG, Always, Society6 & Absolut Vodka.

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In this 90 minute session hosted by Inkygoodness Collective we will cover:

  • Understanding the briefs and what a client is asking for.
  • Sketching concepts, presenting ideas and how to handle client feedback.
  • How illustrations can add character and feeling to a company’s brand.
  • Basic color psychology and how it influences your audience.
  • Storytelling as an illustrator – and why it’s crucial for commercial projects.
  • Effective ways to present your work to clients.
  • A deep dive into three branding illustration case studies – from brief to delivery.
& much more!

Password: IGLIVFAL2023
Expect insight, advice and hear Livia’s first hand experience working with brands, working out pricing, and how her personal work has helped her diversify her income and grow her illustration career.

Thank you for joining us!

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