Follow Friday: Candy Minimal 

photography, colour, design, art, Instagram, Matt Crump, Candy Minimal, Follow Friday

Bringing together colour-lovers from around the world, Candy Minimal has curated a feed with a joyful aesthetic.

Candy Minimal is a collaborative Instagram project which celebrates colour in all it’s rainbow glory. Aiming to showcase “the best eye candy on Instagram”, the carefully curated feed is (rather unsurprisingly, given the name) filled with candy colours and minimal compositions.

photography, colour, design, art, Instagram, Matt Crump, Candy Minimal, Follow Friday

Minimal architecture and pastel tones are Candy Minimal staples

Matt Crump describes himself as “50% unicorn, 100% man”

Anyone can submit to the project by tagging #candyminimal when sharing their photograph. Photographer Matt Crump is the founder of Candy Minimal and in charge of selecting which images make the cut. In his own Instagram bio, Matt describes himself as “50% unicorn, 100% man” so it shouldn’t come as a surprise that he is all about the cheerful candy colours.

Within his own photography work, Matt aims to find and photograph the most colourful people and places in the world and Candy Minimal acts an extra space to explore this rainbow passion.

Within his own photography work, Matt aims to find and photograph the most colourful people and places in the world and Candy Minimal acts an extra space to explore this rainbow passion.

Greg McIndoe

The images which Matt selects to feature on Candy Minimal vary greatly. Posts can include everything from rainbow lions and carousels to pastel toned architecture and hot pink sunsets.

photography, colour, design, art, Instagram, Matt Crump, Candy Minimal, Follow Friday

Candy coloured cones captured by Violet Tinder

photography, colour, design, art, Instagram, Matt Crump, Candy Minimal, Follow Friday

Candy Minimal shared this photo to show support to Las Vegas

Whilst the focus remains on candy-coloured fun, their is heart behind Candy Minimal too. After recent events in Las Vegas, Candy Minimal shared a post showing support for the city. Over on Matt’s Instagram, he shared a beautiful shot of a bridge captured in an array of pastel hues.  T The caption read “This is the world I visit in my head when this one gets too dark”.

I won’t let some psychopathic domestic terrorist keep me out of my favorite city. Instead, I feel even more compelled to go back and capture all the sparkling liveliness of Vegas.

Matt Crump

This idea of a lighter world gives an insight into the more meaningful concept behind Candy Minimal. By bringing together beautiful and uplifting photography from around the world, Matt offers his over 130K followers a chance to escape to a much happier place when the real world gets too much.

photography, colour, design, art, Instagram, Matt Crump, Candy Minimal, Follow Friday

“This is the world I visit in my head when this one gets too dark” – Matt Crump

photography, colour, design, art, Instagram, Matt Crump, Candy Minimal, Follow Friday

Giant slinky courtesy of Studio DIY

photography, colour, design, art, Instagram, Matt Crump, Candy Minimal, Follow Friday

This rainbow lion embodies Candy Minimal’s joyful vibe

Matt Crumps shared the love through this heart-filled photograph

instagram.com/candyminimal

Share

Posted on Oct 27th, 17 by | Twitter: @HeadlessGreg

Headless Greg is the pseudonym of Scottish illustrator Greg McIndoe. Often found hunting for creative ideas and inspiration online and in books and magazines, he joined Inkygoodness in 2014 as a regular columnist.

Posted in

Share