Still stuck in “someday mode”? Let’s change that.

Our best-selling course Design It, Make It, Sell It is now available ON DEMAND – and you don’t need a polished brand, a full product line, or a perfect plan to get started!

Whether you’re still dreaming, dabbling, or deep in product ideas – this course is built to meet you where you’re at.

Go at your own pace. Make your own path. Create as you learn.

If you’ve been dreaming about turning your art into a thriving product-based business — think prints, pins, zines, apparel, or something totally unique — this is your moment.

Stop chasing clients. Start building revenue streams.
It’s time to put your illustrations to work for you!

Learn how to license, sell, and scale your artwork — and design a creative business that gives you the freedom, flexibility, and real financial growth you deserve.

If you’re ready to stop relying on unpredictable freelance gigs and start building real financial stability from your creativity – this is your moment. ?

“For the first time, I feel confident putting my work out into the world — and people are actually buying it!” — Past student testimonial

Over 8 action-packed weeks, you’ll get:
– Live classes, workshops, creative briefs, and personalised feedback
– Inspiration and advice from artists who dared to dream big — and built brands rooted in passion, creativity, and purpose.

Our best-selling course Design It, Make It, Sell It is now available on-demand, giving you the freedom to dive in whenever inspiration strikes!

Join our Self Paced Course now »

£249 or  3 x Equal Payments of £85.

Whether it’s a zine, print, pin, or something totally original, now’s the time to launch your own product, learn how to license your work, sell wholesale, and unlock new income streams – both digital and physical.

Let’s make it happen!

Start when you’re ready – you’ve got 6 months to begin, and a whole year to work through the course once you do.

What’s Included in Design It, Make It, Sell It! Self Paced Course

• 8 modules of expert-led content including classes & workshops (replays)
• Actionable video lessons, templates and resources • Mini Briefs + mock up templates • Masterclasses with Laura Barnes, Melanie Johnsson, Emmy Lupin & Marie Chanteur @ Wobbly Studio (replays)
• Monthly Drop-In sessions
• Access to all Industry Q&A Sessions LIVE!
• Bonus trainings with Bright Agency, Jessica Smith & more (replays)
• Downloadable workbooks to help you stay on track
• Option to sign up for 1:1 feedback sessions as an add-on
• 12 months access from the day you start ?no deadlines, no pressure

You’ve got a whole six months to start the course ? so no rush! 

Industry Sessions – Just Announced!

We’re beyond excited to bring you exclusive insider sessions with three incredible industry pros who know exactly what it takes to get your work seen—and sold, exclusive to Design It, Make It, Sell It – our brand new 8-week course!

Join LIVE sessions with

• Sinead Koehler – Founder at Crafty Fox Markets – Wednesday 19th June @ 11am BST
• Aine Donovan – Co-Founder at They Made This – Thursday 19th June @ 6pm BST
• Vicki Willden-Lebrecht Director & Agent at Bright Agency – Tuesday 1st July @ 10am BST

Master the art of selling at markets, getting into galleries and scaling your creative business with licensing! Plus sit in on Round Table Portfolio sessions with Bright Agency. OMG!

Masterclasses

Learn from artists who dared to dream big – and build sustainable businesses:

• Build Your Illustration Brand with Emmy Lupin
• Playful Process: Exploring Creativity & Ceramics  with Marie Chanteur 
• Pattern to Profit: Wholesale, Surface Design & Selling Prints with Laura Barnes 
• Inspired Stationery: Creating Joyful, Purpose-Driven Paper Goods with Melanie Johnsson Barnes 
• Plus Bonus Replays with Elizabeth Olwen, Tess Smith Roberts, Jessica Smith & others!

Design It, Make It, Sell It – Course Overview

Module 1: Defining Your Brand & Product Vision  

• Understanding your unique illustration style and how it translates into products
• Choosing the right products for your artwork (prints, stationery, homeware etc.)
• Identifying your ideal customers and where to sell your work
• Brand Identity Workshop ? Crafting a cohesive visual brand for your illustration business

Module 2: Designing for Products

• Adapting your artwork for different formats (from prints to packaging)
• Digital vs. handmade products: What works best for your brand
• Craft your brand story
• Explore creative briefs and mini challenges

Module 3: Licensing & Surface Pattern Design

• Introduction to licensing: How it works and why it matters.
• Understanding contracts and negotiation.
• Creating seamless surface patterns for products.
• Design and mock up a surface pattern collection!

Module 4: Licensing & Surface Pattern Design

• Choosing between self-production vs. outsourcing
• Working with print shops & manufacturers – what to look for & recommended suppliers
• Packaging considerations for illustrated products
• Materials, sustainability and pricing considerations

Module 5: Selling Online & At Markets

• Choosing the best e-commerce platform (Shopify vs.Squarespace etc.)
• Craft fairs, art markets, and pop-up shops: Preparing and pricing.
• Print-on-demand vs. self-production.
• Writing product descriptions & mastering product photography
• Pricing strategies to ensure profit and sustainability

Module 6: Marketing & Growing Your Audience

• Using social media & email marketing to drive sales
• The power of storytelling in your brand and product promotion
• Working with influencers, collaborations & giveaways
• Plus: Instagram & Social Selling Deep Dive

Module 7: Scaling Your Business & Wholesale

• Introduction to wholesale: How to sell to shops & stockists
• Creating a wholesale catalog & pricing your products
• Expanding product lines & planning for growth
• Wholesale Success: How to pitch to stockists!

Module 8: Launching & Selling with Confidence

• Setting up a successful product launch strategy
• Managing time, finances & staying creatively motivated
• Building your audience & telling your story

Bonus Event: Portfolio Party!

To wrap up our Design Make It Sell It course, we’ll come came together for a celebratory Portfolio Party – a chance for members to present the final outcome of their creative journey – from product collections to branding to preparing to launch their online shop!

Results & Transformation

By the end of these 8 weeks, you’ll have a ready-to-launch shop, a collection of sellable products, and a clear business strategy to grow your illustration brand with confidence!

We’re bringing in four leading artists & designers to share their expertise, insights and business tips with you.

Let’s meet our speakers..

Creative Makers: Emmy Lupin

We’re delighted to welcome Emmy Smith, the illustrator and creative force behind Emmy Lupin Studio, to lead an exclusive live masterclass for Design It, Make It, Sell It!

Based in Nottingham, Emmy took an unconventional path into illustration—starting out in advertising and working in design agencies for five years before pivoting to pursue her creative passion full-time. Today, she runs her own thriving studio, known for its bold, expressive and unapologetically playful style.

Her illustrations celebrate life through a female lens, bursting with vibrant colour, rich patterns and empowering storytelling. From prints to stationery and gifts, Emmy’s work is instantly recognisable—and built on a brand that resonates deeply with her audience.

Creative Makers: Mélanie Johnsson

Mélanie (Mel) Johnsson is a French illustrator and graphic designer based in Margate, UK. Since 2014, she’s worked with a range of brands—from homeware and fashion to editorial—while championing sustainable, joy-driven projects that align with her values.

Outside of work, Mel is a mum to two young daughters (born in 2021 and 2024) and fills her time with painting, baking, reading, and early sunrise runs. She’s a long-time vegetarian with a love for matcha, cheese, sea animals, and adrenaline-fuelled adventures like skydiving and kitesurfing.

Creative Makers: Laura Barnes

Laura Barnes is a textile designer and illustrator based in South East London, known for her joyful, pattern-rich work that blends hand-drawn charm with bold, digital flair. Drawing inspiration from nature, travel, food, and the simple pleasures of everyday life—think sun-drenched dog walks, farmers markets, shared dinners with friends, and the scent of tomatoes on the vine—Laura creates vibrant, uplifting designs that spark happiness.

Her warm, sun-soaked colour palette is shaped by travels through India, Morocco, and Mexico, bringing a global vibrancy to her work. Combining traditional mark-making with digital techniques, her dopamine-filled designs have been featured in The Guardian, Country Living, Gardens Illustrated, and BBC Good Food.

Creative Makers: Marie Chanteur / Wobbly Studio

Wobbly Studio is an art brand and workshop based in Aspudden, Stockholm, founded and run by illustrator and ceramicist Marie Chanteur. Known for her bold, colourful aesthetic, Marie’s work celebrates the everyday, embraces imperfection, and invites us not to take life too seriously.

At Wobbly Studio, she creates joyful objects designed to brighten up our homes—whether it’s a custom ceramic piece, a vibrant print, an illustrated poster, or a playful artwork for your walls. Working primarily with ceramics and illustration, Marie draws inspiration from her deep love of handcraft in all its forms.

Join our Self Paced Course today!

Start any time, learn on your own terms. Learn at your own pace for less.

Get instant access to the full course content and build your product range at a pace that works for you!

Enrol Now for £249 or x 3 Equal Payments of £85 »