Enrolment is now open for Design It, Make It, Sell It – our brand new 8-week course designed for artists and illustrators like you who are tired of the hustle and want to learn how to diversify their income.

If you’ve been dreaming about turning your art into a thriving product-based business — think prints, pins, zines, apparel, or something totally unique — this is your moment.

Stop chasing clients. Start building revenue streams.
It’s time to put your illustrations to work for you!

Learn how to license, sell, and scale your artwork — and design a creative business that gives you the freedom, flexibility, and real financial growth you deserve.

“For the first time, I feel confident putting my work out into the world — and people are actually buying it!” — Past student testimonial

Over 8 action-packed weeks, you’ll get:
– Live classes, workshops, creative briefs, and personalised feedback
– Inspiration and advice from artists who dared to dream big — and built brands rooted in passion, creativity, and purpose.

We’ll guide you every step of the way — from idea to product creation to confident selling — so you can finally start making a living from the work you love alongside a thriving community of peers on the same journey.

Enrol in your own currency via Stripe or Paypal »

Starts Monday 5th May and runs till Thursday 27th June.

Whether you’re dreaming of selling prints and original art, designing your own apparel, launching a range of pin badges, stationery or merch – or all of the above – this course will give you the tools, strategies and insider tips to do it with confidence.

What’s included in Design It, Make It, Sell It!

• 8 weeks of high impact creative development for artists & illustrators
• Dive into branding, product design, licensing, selling, wholesale & more!
• Creative challenges, Q&As + industry trend reports
• Exclusive Masterclasses with leading illustrators artists & makers
• 3 -Months Inclusive access to Inkygoodness Collective
• Mini Briefs + mock up templates
• Workshops & Feedback Sessions on pricing & product ladders
• Bonus workshop on how to build and launch your first online shop
• Delivered online, via Zoom – all sessions are recorded.

Got questions before you enrol? Check out our FAQ here.

Live Course Breakdown (8 Weeks)

Welcome Party: Let’s Kick Things Off! 

Live Zoom Event: Monday 5th May @ 7pm BST

Join us for an energising session where you’ll:

• Meet your fellow creatives and start building real connections Get the full scoop on what’s ahead over the next 8 weeks
• Set your goals, get inspired, and feel fired up to dive in
• Celebrate the start of your journey with a few surprises!

Bring your favourite drink (or snack!) your big dreams, and your best energy — this is just the beginning, and we can’t wait to start this adventure with you! Let’s make some magic.

WK 1: Defining Your Brand & Product Vision

Live Class: Wednesday 7th May @ 10.30am BST

• Understanding your unique illustration style and how it translates into products
• Choosing the right products for your artwork (prints, stationery, homeware etc.)
• Identifying your ideal customers and where to sell your work
• Brand Identity Workshop – Crafting a cohesive visual brand for your illustration business

Plus: ‘Launching Your Illustration Brand’ Masterclass with Emmy Lupin on Thursday 8th May @ 2.30pm BST.

WK 2: Designing for Products

Live Class: Thursday 15th May @ 6pm BST

• Adapting your artwork for different formats (from prints to packaging)
• Digital vs. handmade products: What works best for your brand?
• Essential design tools & file setup for production
• Product Photography Workshop – Basic setup on a budget

WK 3: Licensing & Surface Pattern Design

Live Class: Wednesday 21st May @ 10.30am BST

• Introduction to licensing: How it works and why it matters.
• Understanding contracts and negotiation.
• Creating seamless surface patterns for products.
• Creative Challenge: Design and mock up a surface pattern collection!

Plus: ‘Pattern to Profit: Wholesale, Surface Design & Selling Prints’ Masterclass with Laura Barnes on Thursday 22nd May @ 10.30am BST.

WK 4: Production & Printing 101

Live Class: Thursday 29th May @ 6pm BST

• Choosing between self-production vs. outsourcing
• Working with print shops & manufacturers – what to look for & recommended suppliers
• Packaging considerations for illustrated products
• Materials, sustainability and pricing considerations

Plus: ‘Playful Process: Exploring Creativity & Ceramics’ Masterclass with Marie Chanteur on Wednesday 28th May @6pm BST.

WK 5: Selling Online & At Markets

Live Class: Wednesday 4th June @ 10.30am BST

• Choosing the best e-commerce platform (Shopify vs.Squarespace etc.)
• Craft fairs, art markets, and pop-up shops: Preparing and pricing.
• Print-on-demand vs. self-production.
• Writing product descriptions & mastering product photography
• Pricing strategies to ensure profit and sustainability

WK 6: Marketing & Growing Your Audience

Live Class: Thursday 12th June @ 6pm BST

• Using social media & email marketing to drive sales
• The power of storytelling in your brand and product promotion
• Working with influencers, collaborations & giveaways
• Plus: Instagram & Social Selling Deep Dive

Plus: ‘Inspired Stationery: Creating Joyful, Purpose-Driven Paper Goods’ Masterclass with Melanie Johnsson on Thursday 5th June @ 7.30pm BST.

WK 7: Scaling Your Business & Wholesale

Live Class: Wednesday 18th June @ 10.30am BST

• Introduction to wholesale: How to sell to shops & stockists
• Creating a wholesale catalog & pricing your products
• Expanding product lines & planning for growth
• Plus: Wholesale Success: How to pitch to stockists!

WK 8: Launching & Selling with Confidence

Live Class: Thursday 26th June @ 6pm BST

• Setting up a successful product launch strategy
• Managing time, finances & staying creatively motivated
• Building your audience & telling your story
• Plus: Final Creative Strategy Session – Personalised feedback & next steps!

Bonus Event: Portfolio Party!

Live Class: Thursday 3rd July @ 11am / @ 6pm BST

To wrap up our Design Make It Sell It course, we’ll come came together for a celebratory Portfolio Party – a chance for members to present the final outcome of their creative journey – from product collections to branding to preparing to launch their online shop!

Results & Transformation

By the end of these 8 weeks, you’ll have a ready-to-launch shop, a collection of sellable products, and a clear business strategy to grow your illustration brand with confidence!

We’re bringing in four leading artists & designers to share their expertise, insights and business tips with you.

Let’s meet our speakers..

Creative Makers: Emmy Lupin

We’re delighted to welcome Emmy Smith, the illustrator and creative force behind Emmy Lupin Studio, to lead an exclusive live masterclass for Design It, Make It, Sell It!

Based in Nottingham, Emmy took an unconventional path into illustration—starting out in advertising and working in design agencies for five years before pivoting to pursue her creative passion full-time. Today, she runs her own thriving studio, known for its bold, expressive and unapologetically playful style.

Her illustrations celebrate life through a female lens, bursting with vibrant colour, rich patterns and empowering storytelling. From prints to stationery and gifts, Emmy’s work is instantly recognisable—and built on a brand that resonates deeply with her audience.

Emmy kicks off our masterclass series with ‘Sketch to Shop: Launching Your Illustration Brand’ on Thursday 8th May.

In this inspiring session, Emmy will walk you through how to turn your unique illustration style into a cohesive, product-based brand. She’ll share insights from her own journey—covering everything from developing your aesthetic, building an engaged community, and designing products that sell, to growing a shop that reflects your creative voice.

Whether you’re just starting out or looking to refine your offering, this session will give you the clarity, confidence, and practical steps to take your illustration brand to the next level!

Creative Makers: Mélanie Johnsson

Mélanie (Mel) Johnsson is a French illustrator and graphic designer based in Margate, UK. Since 2014, she’s worked with a range of brands—from homeware and fashion to editorial—while championing sustainable, joy-driven projects that align with her values.

Outside of work, Mel is a mum to two young daughters (born in 2021 and 2024) and fills her time with painting, baking, reading, and early sunrise runs. She’s a long-time vegetarian with a love for matcha, cheese, sea animals, and adrenaline-fuelled adventures like skydiving and kitesurfing.

Mel will deliver a vibrant one-off masterclass entitled ‘Inspired Stationery: Creating Joyful, Purpose-Driven Paper Goods’ on Thursday 5th June, exclusively for participants enrolled on the course.

In this session, Melanie will share her insight, expertise, and lived experience as a successful maker and seller working across stationery design, product creation, and licensing.

Creative Makers: Laura Barnes

Laura Barnes is a textile designer and illustrator based in South East London, known for her joyful, pattern-rich work that blends hand-drawn charm with bold, digital flair. Drawing inspiration from nature, travel, food, and the simple pleasures of everyday life—think sun-drenched dog walks, farmers markets, shared dinners with friends, and the scent of tomatoes on the vine—Laura creates vibrant, uplifting designs that spark happiness.

Her warm, sun-soaked colour palette is shaped by travels through India, Morocco, and Mexico, bringing a global vibrancy to her work. Combining traditional mark-making with digital techniques, her dopamine-filled designs have been featured in The Guardian, Country Living, Gardens Illustrated, and BBC Good Food.

Illustrator and surface designer Laura Barnes will host Pattern to Profit: Wholesale, Surface Design & Selling Prints a focused one-off masterclass sharing insights on her flourishing product-based business.

In this session, Laura will share her journey from passionate pattern-maker to full-time illustrator running a successful brand — offering practical insight into turning surface design into a profitable, multi-income stream business.

We will explore how to monetise your artwork through wholesale, licensing, and selling prints, as Laura lifts the lid on what it really takes to build momentum within your creative business — from developing a cohesive collection to navigating stockists, trade shows and how to show up online with authenticity!

Creative Makers: Marie Chanteur / Wobbly Studio

Wobbly Studio is an art brand and workshop based in Aspudden, Stockholm, founded and run by illustrator and ceramicist Marie Chanteur. Known for her bold, colourful aesthetic, Marie’s work celebrates the everyday, embraces imperfection, and invites us not to take life too seriously.

At Wobbly Studio, she creates joyful objects designed to brighten up our homes—whether it’s a custom ceramic piece, a vibrant print, an illustrated poster, or a playful artwork for your walls. Working primarily with ceramics and illustration, Marie draws inspiration from her deep love of handcraft in all its forms.

After spending eight years as a print designer in the fashion industry, Marie took a new path as a self-taught ceramicist—rediscovering creativity on a slower, more human scale. Through clay, she brings her passion for pattern to life, using each piece as a fresh canvas for her distinctive, joy-filled illustrations.

Join the Live Cohort – Starts Monday 5th May

This is the full creative experience—with live calls, peer connection, accountability and personal feedback baked in.

• Weekly live Zoom sessions with our course leader

• Live Masterclasses with our guest speakers

• Real-time feedback on your ideas, products and pricing

• Access to our private community space to connect, share wins and ask questions

• Bonus workshops and mini-challenges to keep you moving

• 12 months access to all core course content and recordings

Created for: Artists and illustrators who thrive in a group, love live support, and want that extra push to build and launch with confidence.

Enrol Now & Join the Live Cohort Today »

Pay in your own currency here »

Doors Open 1st May